Social Media Specialist

We are looking for a creative and data-driven Social Media Specialist to manage our online presence and drive brand growth. You will be responsible for the full lifecycle of our social channels, from high-level strategy and content creation to technical performance marketing and community management.

Core Responsibilities

1. Strategy & Planning (Weekly/Monthly)

Content Strategy: Align social media initiatives with core brand goals.

Calendar Management: Plan and maintain balanced, multi-category content calendars.

2. Content Creation (Daily)

Multimedia Design: Produce engaging graphics and short-form videos using Canva.

Copywriting: Write compelling, platform-specific copy tailored to the target audience.

3. Execution & Community (Real-Time)

Publishing: Manage daily posting schedules across all social platforms.

Engagement: Monitor channels, respond to inquiries, and build community loyalty.

4. Performance Marketing (Continuous)

Paid Campaigns: Run and optimize paid ads on LinkedIn, Instagram, and Facebook.

Analytics: Use Meta Business Suite and Ads Manager to track KPIs and maximize budget ROI.

Requirements

• Must provide a portfolio or documented history of managing and growing professional social media accounts.
• Proficiency in Meta Business Suite and Ads Manager for cross-platform management of Facebook and Instagram.
• Expert-level knowledge of LinkedIn, Instagram, and Facebook algorithms and best practices.
• Strong proficiency in Canva for creating high-quality social tiles, stories, and basic motion graphics.
• Hands-on experience with LinkedIn Campaign Manager to drive B2B lead generation or brand awareness.
• Ability to translate platform analytics into actionable insights for future content strategy.
• Exceptional writing skills with the ability to adapt your tone across different platforms.

Role Overview

• Experience: 2+ years of professional social media management required.
• Primary Tools: Canva, Meta Business Suite, LinkedIn Campaign Manager.

Timings: 11 am to 8 pm

Location: Gulshan e Iqbal, Karachi

Work Location: In person