Senior PPC Specialist (Forex Industry) – Remote

Job Title: Senior PPC Specialist (Forex Industry) – Remote

Location: Remote

Job Type: Full time (12pm to 8pm PK time)

Overview

Our client, an EU-based financial services and trading company, is seeking a highly skilled Senior PPC Specialist with proven experience in the Forex industry. This full-time remote role requires an expert in managing and optimizing high-budget PPC campaigns across Google Ads and Meta Ads, with a deep understanding of the trading funnel, compliance requirements, and acquisition metrics such as FTDs and CPL.

The ideal candidate is performance-driven, analytical, and comfortable working independently. Experience using AI tools like ChatGPT to improve workflows, ad copy, and testing processes is considered an advantage.

Key Responsibilities

• Manage, optimize, and scale PPC campaigns across Google Ads and Meta Ads specifically for the Forex/trading niche.
• Ensure all campaigns comply with financial services and Forex advertising regulations.
• Analyze KPIs and funnel metrics to adjust bidding strategies and maximize ROI.
• Conduct audience segmentation and market research to target traders across various regions.
• Write high-quality, localized, and compliant ad copy tailored to trading audiences.
• Collaborate with designers, CRO specialists, and developers to improve landing pages and funnel performance.
• Take full ownership of PPC budgets while delivering measurable outcomes such as FTDs, ROAS, and CPL targets.
• Monitor campaign performance with reporting tools like Looker Studio and prepare actionable insights.
• Stay updated on trends, competitor strategies, and regulatory changes in the Forex industry.

Required Qualifications

• Proven experience managing Google Ads and Meta Ads campaigns specifically within Forex, trading, or financial services.
• Demonstrated success running and optimizing high-budget, ROI-focused campaigns.
• Strong English copywriting skills with the ability to create compliant, conversion-focused messaging.
• Familiarity with ChatGPT or custom GPT solutions for ad copy refinement and workflow enhancement.
• Excellent analytical skills with experience interpreting acquisition metrics.
• Highly proactive, self-directed, and strong in communication.
• Experience with Looker Studio or similar reporting tools is a plus.

Additional Skills We Value

• Strong understanding of the Forex trading funnel and trader behavior.
• Ability to combine strategic thinking with compliance awareness.
• Creativity in developing engaging and high-performing ad concepts.
• Experience integrating PPC within a broader omnichannel marketing strategy.
• Strong collaboration skills with cross-functional teams.

Tools and Processes

• Communication via Slack, with all tasks requiring approval before going live.
• Proficiency in Monday.com or similar task management workflows.
• Ability to follow established processes while contributing improvements.

Benefits

• Health insurance
• Fully remote role
• Significant growth opportunities within a rapidly expanding EU-based trading company
• Competitive salary starting from PKR 280,000 per month (higher for senior Forex profiles)

Job Type: Full-time

Pay: Rs280,000.00 per month

Work Location: In person