Senior PR Account Executive (SAE)

roject implementation

• Develop and execute public relations/media strategies for our clients in the F&B sector and ensure communication strategy is consistent and reflects each client’s strategic vision
• Manage the implementation of PR plans, including press conferences, media briefings, analyst meetings, and media tours
• Contribute to the design of and execute media relations campaigns

Media outreach

• Pitch consumer and trade media, deliver placements, and ensure flawless story follow-through
• Work with external parties such as media, journalists, influencers, clients, agencies, and brands for partnerships
• Identify and create original stories to build brand reputation and pitch to media
• Assist clients in writing news releases, media invites, Q&As, features, bios, and other communication material
• Support media events with planning, organization, and on-ground execution
• Prepare clients for interviews with media brief documents, interview prep, and media training

Editorial

• Draft PR materials, including press releases, backgrounders, pitch letters, and other documents
• Oversee the writing of junior-level staffers

Research

• Conduct research, including internet searches, third-party and media audits
• Identify key opinion leaders (KOLs)
• Evaluate and analyse information and data, developing succinct, accurate summaries and insights

Account management

• Ensure timely delivery of projects
• Oversee daily monitoring, including editing daily reports
• Participate in client plan presentations
• Manage specific projects that are part of larger campaigns
• Supervise junior staff to ensure balanced workload and successful delivery
• Provide strong leadership, manage and motivate a team of juniors toward objectives
• Own client relationships on specific projects
• Maintain day-to-day contact with the client on assigned accounts

F&B sector expertise

• Build and maintain positive relationships with F&B experts, tastemakers, clients, prospects, and media
• Establish credibility and grow awareness through thought-leader engagement