Senior Sales Leader: Doors, MDF & Decor Growth

Key Responsibilities:

1. Sales Growth & Market Development
2. • Achieve monthly and annual sales targets across retail, B2B, and project channels.
3. • Drive category performance for Doors, MDF (Melamine & High Gloss), and Décor/Flooring.
4. • Build strong relationships with contractors, designers, joinery firms, and developers to generate new business.
5. • Support showroom teams in converting leads, upselling, and executing cross-selling bundles.
6. • Monitor branch/category performance and implement corrective actions.
7. Product & Marketing Strategy
8. • Identify market trends, fast-moving designs, and customer preferences to plan product mix and new introductions.
9. • Recommend pricing and margin strategies to balance competitiveness and profitability.
10. • Coordinate with suppliers and marketing for product launches, displays, and promotional campaigns.
11. • Plan showroom visual merchandising and combo offers to enhance category visibility.
12. Inventory Management & Forecasting
13. • Maintain optimal stock levels and ensure timely replenishment across showrooms and warehouses.
14. • Analyze stock movement to manage slow-moving or obsolete items through promotions or clearance.
15. • Work with procurement and logistics for smooth supply chain and product availability.
16. Training & Coordination
17. • Train sales teams on product specifications, installation know-how, and selling techniques.
18. • Collaborate with marketing, procurement, and warehouse teams to align sales strategies and operations.
19. • Support branches with client presentations, project consultations, and after-sales coordination.
20. Reporting & Analysis
21. • Prepare regular sales, margin, and inventory performance reports.
22. • Analyze best-selling products, customer feedback, and competitor activities for strategic decision-making.
23. • Recommend improvements in product mix, display, and pricing based on data insights.

Key Performance Indicators (KPIs):

• Achievement of monthly/annual sales and margin targets.

• Category contribution to total showroom and project revenue.

• Inventory turnover and stock availability of fast-moving SKUs.

• Growth in new client acquisitions and repeat business.

• Execution of promotional campaigns and showroom activations.

Qualifications & Experience:

• Bachelor's degree in Business, Marketing, or Interior Design.

• 4-6 years' experience in building materials, décor, joinery, or related sales.

• Strong product knowledge in doors, MDF panels, décor, and flooring systems.

• Excellent communication, negotiation, and analytical skills.

• Proficiency in MS Office and ERP systems for reporting and inventory management.

Skills

Core Competencies:

• Product and market expertise

• Strategic sales and business development

• Relationship management (retail & B2B)

• Inventory and data analysis

• Team training and coordination

• Visual merchandising and marketing alignment