Senior Sales Supervisor

Description:

At Basamh Group, our mission is to grow people and companies by empowering individuals and fostering collaborative relationships to achieve sustainable success. Backed by over 75 years of experience, we’ve built a strong, consumer-centric ecosystem serving the MEA region. Our excellence in distribution is driven by Basamh Trading Company (BTC) in retail and Specialized Food Services (SFS) in HORECA. GoodyCo leads our efforts in marketing and brand building, while Thokoman Foods anchors our manufacturing capabilities.

Guided by our core values of true ownership, passion to grow, transparency and family spirit, we are committed to establishing long-term partnerships with our people and all those we work with. We aim to strengthen our network, uplift our communities, and build a legacy of homegrown success stories that inspire the leaders of tomorrow.

Job Overview:

To lead the sales team in the assigned area to achieve higher-level sales targets, customer satisfaction, and implement strategic activities that will expand the customer base in alignment with the Company’s strategies, with a focus on driving operational excellence and team development.

Key Responsibilities:

• Lead the development of the business plan for the Traditional Trade Channel in the assigned region, collaborating with the RSM to ensure alignment with business strategies and targets.
• Ensure the achievement of monthly collection targets for the assigned area, ensuring no outstanding amounts beyond agreed periods, contributing to cash flow and financial stability.
• Provide accurate and timely reconciliation reports every 6 months and annually, ensuring data integrity and up-to-date figures.
• Oversee customer visits, ensuring Sales Representatives are adhering to the Journey Plan, and driving growth and expansion of the customer base.
• Monitor and manage stock levels within the assigned area, ensuring availability and proper replenishment to support sales growth.
• Set and track sales targets for the Sales Representatives on a daily, weekly, and monthly basis, ensuring effective management of Value, Volume, Marketing Group, and SKUs.
• Analyze competitor activities, including pricing, products, and market trends, and communicate findings to the team for strategic adjustments.
• Monitor and ensure timely achievement of monthly and quarterly sales incentives, aligning with team and customer goals.
• Provide regular reports to the RSM on the team's activities, sales progress, and any challenges or opportunities within the region.
• Track and assess team performance, ensuring alignment with company objectives and KPIs, and provide corrective actions where necessary.
• Follow up with the sales team to ensure accurate and timely submission of daily reports, verifying data and implementing necessary improvements.
• Lead and oversee the setting of distribution, visibility, coverage, and productivity targets for the team, driving performance to achieve the goals.
• Review and evaluate the performance of serviced stores and Sales Representatives, implementing strategies to optimize outcomes.
• Investigate and address accidents/incidents within the team, providing recommendations and corrective actions as needed.
• Set clear performance objectives, offer necessary support, and regularly evaluate and provide feedback on direct reports’ performance.
• Actively participate in the identification and recruitment of key talent for the function.
• Provide clear direction, prioritize tasks, delegate responsibilities, and monitor workflow.
• Create opportunities for team members to contribute to improvement, innovation, and knowledge-sharing initiatives.

Minimum Requirements:

• 5 – 8 years of relevant experience.
• A bachelor’s degree in a relevant field is required.

Working Environment:

At Basamh Group, we pride ourselves on attracting talented individuals by offering dynamic and rewarding professional opportunities that inspire growth and innovation. We are deeply committed to fostering a culture of growth by supporting continuous development through hands-on learning, comprehensive online resources, interactive training, and personalized coaching. Guided by our core value of family spirit, we cultivate an environment where every individual feels valued, supported, and empowered to thrive. We ensure our people contribute to our collective success while finding fulfillment and pride in being part of the Basamh Group family.