Senior Search Engine Optimisation Specialist (E-commerce)

Role Overview

We are looking for a senior Search Engine Optimisation Specialist to drive organic growth across the A1J group – including A1Jewellers.com, A1Mint.com, marketplace partner stores, The Sunaar and our YouTube presence. This is a key on-site role in Faisalabad where you will take ownership of technical SEO, content strategy and on-page optimisation to grow qualified traffic and revenue for a fast-moving online jewellery business with real-time pricing.

• Location: Faisalabad (office-based)
• Working Hours: 1:00 pm – 10:00 pm, Monday to Saturday

Key Responsibilities

• Lead end-to-end technical audits: crawl health, indexation, Core Web Vitals, structured data, redirects, hreflang, canonicals, robots directives and XML sitemaps.
• Develop a comprehensive keyword and content strategy for 22ct jewellery – rings, chains, bangles, necklace sets, pre-owned pieces and bullion.
• Execute large-scale on-page optimisation (titles, meta data, headers, internal linking and PDP copy frameworks) and work with Design/Dev on CRO improvements.
• Implement, test and maintain structured data (Product, Organisation, FAQ, VideoObject, Review, etc.) to enhance visibility in search features.
• Own GA4 and Search Console reporting: define organic KPIs, build dashboards (Looker/Data Studio) and communicate insights to management.
• Plan and coordinate digital PR and link-building campaigns in line with brand guidelines and seasonal moments (Eid, Diwali, editorial features and launches).
• Work closely with developers to ensure SEO-safe deployments – including pagination, filters/facets, JavaScript rendering, caching/Varnish behaviours and price updates.
• Optimise YouTube SEO (titles, descriptions, chapters, thumbnails) and align it with on-site content and campaigns.

Essential Skills & Experience

• Bachelor’s degree required – ideally in Marketing, Business, Computer Science or a closely related field.
• 4+ years of hands-on SEO experience for e-commerce or large transactional sites.
• Strong technical SEO capabilities, including Core Web Vitals optimisation, log-file or crawl analysis and JavaScript SEO.
• Proven track record in on-page optimisation and content strategy that has delivered measurable growth.
• Confident using GSC, GA4, Ahrefs/Semrush, Screaming Frog and Looker/Data Studio (or similar tools).
• Demonstrated experience working with development teams – writing tickets/specs, reviewing staging, validating releases.
• Clear evidence of improving rankings, organic traffic and revenue (case studies, reports or screenshots).

Desirable (Nice to Have)

• Background with marketplace or multi-store architectures.
• Exposure to Laravel and/or WordPress environments, plus tag management (GTM vs gtag).
• Understanding of international SEO, localisation and hreflang implementations.

Success Criteria – First 90 Days

• Create a technical SEO debt register with prioritised actions, and have key fixes in progress.
• Achieve an uplift of 20–30% in non-brand organic sessions for priority categories (depending on baseline).
• Noticeable improvements in Core Web Vitals pass rates and index coverage, with reduced duplication/faceted indexation.

How to Apply

Please email your:

• Updated CV
• Two SEO case studies (before/after metrics)
• A sample audit outline for any previous project

to hr@a1jewellers.com with the subject line:

Senior Search Engine Optimisation Specialist – A1J (Faisalabad, 1 pm–10 pm)

Job Type: Full-time

Education:

• Bachelor's (Required)

Experience:

• SEO: 4 years (Required)

Language:

• English (Required)

Location:

• Faisalabad (Required)

Work Location: In person