Senior SEO & Google Ads Specialist

Empowering People, Elevating Businesses

At Humanity HR, we believe that when people thrive, businesses soar. As your full-service HR partner, we provide flexible and scalable HR solutions tailored to your unique needs. Whether you're a startup or an established company, our goal is simple: to help you create a workplace where your employees are engaged, productive, and loyal.

About our Client:

DrBalcony is California’s leading structural engineering firm specializing in SB 326 & SB 721 balcony and deck inspections. We’re on a mission to make communities safer and more confident in their buildings — and we do it with innovation, transparency, and speed.

Our marketing team is growing fast, and we’re looking for a Senior SEO & Google Ads Specialist who doesn’t just optimize keywords, but builds full-funnel ecosystems that drive measurable growth.

About the Role

We’re seeking a data-obsessed digital strategist who lives and breathes SEO, AEO (AI Engine Optimization), GEO (Google Ecosystem Optimization), and Google Ads. You’ll be the architect behind DrBalcony’s digital visibility — blending technical expertise, creative strategy, and AI-enhanced execution.

You should know exactly how to:

• Make Google fall in love with our content.
• Turn clicks into conversions.
• Attribute every dollar of ROI through the funnel.

If you’re the type who experiments with AI prompts, writes code in Cursor, uses ChatGPT or Claude to automate workflows, and can interpret analytics like a language — we want you.

Key Responsibilities

• SEO Leadership:
• • Develop and execute technical + on-page + off-page SEO strategies to dominate California’s SB 326 / SB 721 search ecosystem.
  • Conduct competitive research, keyword mapping, content optimization, and link-building campaigns.
  • Ensure all SEO practices are integrated into web, landing page, and blog content.
• Google Ads Mastery:
• • Manage and optimize multi-channel paid campaigns (Search, Display, Local, Performance Max).
  • Continuously A/B test copy, creative, and audiences for CTR and conversion lift.
  • Track and improve full-funnel attribution — from ad click to signed contract.
• AI-Powered Growth:
• • Use generative AI tools (ChatGPT, Claude, Grok, etc.) to ideate, draft, automate, and optimize campaigns.
  • Implement and iterate SEO/SEM automations using AI-assisted coding environments (Cursor, Replit, etc.).
  • Constantly test new AI techniques to accelerate performance.
• Attribution & Analytics:
• • Build and refine data funnels in GA4, Google Tag Manager, and Looker Studio.
  • Attribute leads and revenue accurately through Salesforce & Marketing Cloud integrations.
  • Deliver data-backed insights and actionable recommendations weekly.
• Strategic Contributor:
• • Bring fresh, out-of-the-box marketing ideas — not just execute tasks.
  • Collaborate with design, content, and dev teams to experiment with new approaches.
  • Stay ahead of Google algorithm changes, AI SEO trends, and automation opportunities.

Qualifications

• 5-7 years of experience in SEO and Google Ads (preferably in B2C or service industries).
• Proven success ranking websites in competitive local markets.
• Deep understanding of GA4, Tag Manager, Search Console, and Looker Studio.
• Proficiency with tools like SEMrush, Ahrefs, Screaming Frog, SurferSEO, and Jasper.
• Strong grasp of attribution models, conversion tracking, and funnel analytics.
• Familiarity with AI tools (ChatGPT, Claude, Grok, Cursor) for productivity and campaign automation.
• Some experience with HTML/CSS/JS or web CMS environments preferred.
• Analytical mindset with creative instincts — a strategist who experiments.
• Excellent written communication and collaboration skills.

Salary 80-100k.