Senior SEO Manager [80482]

Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands. We’re looking to hire a Senior Manager, SEO for a digital insurance brokerage company-which is an award-winning insurtech brand that empowers small business owners by simplifying the insurance-buying process through data, technology, and exceptional customer experience.

You’ll join the Marketing team to lead and evolve the company’s organic search strategy, driving innovation across SEO, Answer Engine Optimization (AEO), and Large Language Models (LLM).

This is a full-time, permanent opportunity. The role is located in Boston, MA, and is hybrid . Will be open to east coast remote candidates, which occasional travel to Boston office.

Senior Manager, SEO Responsibilities:

• Develop and lead the overall framework and strategy for SEO, AEO, and LLM initiatives, aligning with business and product goals.
• Create and execute a roadmap for organic growth—driving prioritization, execution, and optimization of initiatives that scale original and authoritative content.
• Conduct deep technical and content audits to identify opportunities that improve visibility and performance across search and AI-driven discovery platforms.
• Collaborate cross-functionally with Paid Media, Content, Product, and Engineering teams to implement best-in-class SEO and AI search strategies.
• Partner with analytics and finance to forecast, measure, and communicate the business impact of initiatives.
• Stay ahead of emerging trends in AI and search, ensuring Simply Business remains an industry leader in the evolving search landscape.
• Serve as an expert consultant on all SEO, AEO, and LLM topics, providing leadership and thought partnership across internal and external stakeholders.

Senior Manager, SEO Requirements:

• 10–15+ years of SEO experience with a proven record in large-scale, performance-driven search strategies.
• Expertise in technical SEO (JavaScript, HTML, CSS, Schema Markup).
• Experience implementing Generative AI and LLM-based strategies to enhance search visibility and user experience.
• Strong analytical skills with tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog .
• Excellent communication skills—able to translate complex SEO concepts for non-technical audiences.
• Demonstrated leadership experience, including managing agency relationships, mentoring team members, and driving cross-functional collaboration.
• Bachelor’s degree in Marketing, Communications, Computer Science, or a related field preferred.

Perks & Benefits:

• Medical, Dental, and Vision Insurance
• Life Insurance
• 401(k) Program
• Commuter Benefit
• eLearning Access
• Education Reimbursement
• Ongoing Training & Development

To qualify for our benefits package, you must work over 30 hours per week and the length of assignment must be a minimum of 10 weeks.

To learn more about this Senior Manager, SEO opportunity, apply now. Our recruitment team will be in touch, guide you through the interview process, and advocate on your behalf.