Senior SEO Specialist

Why this role exists

Search has turned into answers. People ask. Engines respond. SEO is now AEO. At Wittypen we help ambitious brands win on both fronts. Google and YouTube. ChatGPT and Claude. Rankings and citations. We build scalable organic growth systems that compound. Our platform Zerply.ai gives us the leverage to plan, optimize, and measure across search and AI surfaces. I am hiring someone who thinks like a strategist, executes like an operator, and shows up like an owner.

About Wittypen

Wittypen is a content and technology company. We have shipped growth programs for 500 plus brands across SaaS, fintech, education, and marketplaces. We pair a deep creator network with a product mindset. Zerply.ai is our in-house AEO platform that turns topic models, briefs, schema and experiments into a repeatable system. We are proud of the trust we hold with big brands and fast-scaling startups. We are even prouder of how we earn it.

Requirements

What you will own

• Account strategy from audit to quarterly roadmap with clear hypotheses.
  

• AEO-ready information architecture. Topic maps, clusters, internal links, schema.
  

• Content systems with our creator network. Briefs, outlines, fact sheets, byline ops.
  

• Technical SEO. Crawl, indexation, performance, canonical hygiene, structured data.
  

• AI visibility. Prompt tests, snippet quality, entity coverage, citation tracking.
  

• Client leadership. Weekly reviews that tell a clear story of impact. No vanity metrics.
  

• Zerply.ai playbooks and feedback. You will help shape the product by using it hard.
  

What good looks like

• Measurable lift in qualified organic sessions and assisted revenue within a quarter.
  

• More featured snippets, PAA wins, and knowledge panel coverage.
  

• Documented entity model per account with schema rolled out on priority templates.
  

• Faster publishing with higher accuracy from repeatable briefs and checklists.
  

• Two AEO experiments live per month with learnings captured for the team.
  

• Senior stakeholders trust your narrative because it is precise and honest.
  

Must have

• 3 to 4 years in an agency. Client facing is non negotiable.
  

• Strong on-page and technical SEO. Ahrefs or Semrush, GSC, Screaming Frog, GA4.
  

• Content-first mindset. You can turn a topic map into a publishing calendar.
  

• Working comfort with structured data. FAQ, HowTo, Product, Organization, Article.
  

• Data fluency. Clean reporting in Looker Studio or Sheets.
  

• Ownership. You can lead a room, defend a hypothesis, and change your mind with data.
  

Good to have

• Exposure to LLM workflows. Prompt design, retrieval, evaluation.
  

• Experience with knowledge graphs or entity research.
  

• Comfort with HTML and a CMS.
  

• B2B or marketplace background. Multi locale or multi brand experience.
  
  
  
  
  

Benefits

How we work

Onsite in Baner, Pune. We learn fast because we sit together. Small pods of strategy, content, tech, and design. Short feedback loops. We write memos. We ship playbooks. We value clarity, speed, and accountability. Titles do not do the work. People do.

What you will use

• Zerply.ai for planning, briefs, experiments, and AI visibility tracking.
  

• Wittypen creator network with 1000 plus expert writers and SMEs.
  

• GA4, GSC, Ahrefs or Semrush, Screaming Frog, log analyzers, Looker Studio.
  

• Basic Python or SQL is a plus, not a blocker.