Senior SEO Specialist

Senior SEO SpecialistRole Summary

Own end-to-end SEO to grow qualified organic traffic, improve keyword rankings, and convert visitors into leads/revenue. You’ll lead technical, on-page, and off-page SEO, build a content engine, and report impact with clear KPIs.

Key Responsibilities

• Keyword Growth & Content
• Own keyword strategy: opportunity sizing, clustering, and topical maps.
• Build and manage an editorial calendar (briefs, outlines, internal linking).
• Optimize pages for E-E-A-T, CTR (titles/meta), and featured snippets.
• Technical SEO
• Run regular crawls; fix indexation, CWV, site speed, schema, hreflang, canonicals.
• Collaborate with devs on Core Web Vitals and JavaScript SEO.
• On-Page & Internal Linking
• Implement entity-first on-page SEO (headers, copy, media, schema).
• Design scalable internal-linking frameworks and hub-and-spoke structures.
• Off-Page & Authority
• Plan white-hat digital PR, link acquisition, and brand mentions.
• Monitor backlink profile health and disavow when necessary.
• Local/International SEO (as relevant)
• Optimize Google Business Profile, local citations, and location pages.
• Manage hreflang and market rollouts for multilingual sites.
• Analytics & Reporting
• Define KPIs, build dashboards, and run A/B tests for CTR & UX improvements.
• Present monthly/quarterly impact and next actions to leadership.

Required Experience

• 5–7+ years in SEO with proven traffic and ranking lifts on medium/large sites.
• Strong command of technical SEO (CWV, crawl/index, JS SEO, schema).
• Hands-on with content strategy and editorial workflows.
• Comfortable with data: GA4, Looker/Datastudio, GSC, Excel/Sheets.
• Tools: Ahrefs/Semrush, Screaming Frog, Sitebulb, Lighthouse, Surfer/Clearscope (or similar).
• Solid understanding of E-E-A-T, YMYL considerations, and link-earning tactics.
• Bonus: experience in automotive, multi-location, or marketplace SEO.

Job Type: Full-time

Pay: From ₹30,000.00 per month