Senior SEO Specialist

About the Role

We are looking for an experienced Senior SEO Specialist to lead, build, and execute comprehensive SEO strategies for Caronphone.com, an automotive research and news platform. The ideal candidate will drive organic traffic growth, strengthen domain authority, and ensure top-tier search visibility through data-driven optimization.

Key Responsibilities

• Develop, implement, and manage end-to-end SEO strategies aligned with the growth objectives of Caronphone.com.
• Conduct detailed keyword research, topic clustering, and content gap analysis for the automotive sector.
• Monitor, optimize, and improve website health, site architecture, indexing, and crawlability.
• Plan and execute on-page, technical, and off-page SEO initiatives to boost organic rankings and domain authority.
• Collaborate with content teams to build SEO-optimized content for car specifications, reviews, comparisons, and automotive news.
• Execute high-quality backlink-building strategies with white-hat practices.
• Track and analyze performance using tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog.
• Identify technical issues and coordinate fixes with developers (Core Web Vitals, schema markup, URL structures, page speed, etc.).
• Prepare monthly SEO performance reports and insights-driven recommendations.
• Stay updated with search engine algorithm changes and apply best practices proactively.

Required Skills & Qualifications

• 3 to 6 years of proven SEO experience, preferably in news, automotive, or content-heavy platforms.
• Strong knowledge of on-page SEO, technical SEO, and advanced analytics.
• Experience in improving DA, backlink profiles, and site-wide organic traffic.
• Ability to lead SEO projects independently and manage cross-functional coordination.
• Proficiency with SEO tools: Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, etc.
• Good understanding of content strategies and SEO-driven editorial planning.
• Strong analytical, problem-solving, and communication skills.

Good to Have

• Experience with schema markup (Automotive-specific schemas preferred).
• Familiarity with WordPress, Next.js, or CMS workflows.
• Understanding of automotive data structuring will be a plus.

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹50,000.00 per month

Work Location: In person