Senior SEO Specialist

We’re seeking a Senior SEO Specialist to lead and scale organic search growth across high-traffic, multi-market websites. This is a hands-on senior position for an expert with end-to-end SEO expertise—covering developer-level technical implementation, content strategy, digital PR and backlink acquisition, and in-depth performance reporting.

Responsibilities

• Own and execute the full SEO roadmap: technical SEO, on-page optimization, and off-site SEO.
• Lead deep technical SEO audits and independently diagnose issues related to crawling, indexing, rendering, Core Web Vitals, site speed, and mobile optimization.
• Work directly with developers on SEO implementations, including schema, hreflang, canonicals, redirects, URL structures, and JavaScript SEO.
• Define keyword strategy, search intent mapping, metadata frameworks, and internal linking at scale.
• Drive off-site SEO through high-quality PR backlinks, outreach, and authority building
• Identify SEO opportunities tied to product launches, seasonal peaks, and new content initiatives.
• Monitor Google algorithm updates and proactively adapt SEO strategy.
• Ensure SEO best practices are embedded into new pages, templates, and features before launch.
  
  

Reporting & Stakeholder Management

• Own tracking and analysis of SEO performance using data from Search Console, analytics platforms, and third-party tools.
• Build clear SEO reports and dashboards focused on rankings, traffic, conversions, and Revenue impact.
• Present insights, wins, risks, and priorities to marketing, product, and leadership teams.
• Translate complex SEO topics into clear, actionable recommendations
  
  

Tools & Skills

• Google Search Console (advanced usage)
• Google Analytics / GA4
• SEMrush or Ahrefs
• Screaming Frog or Sitebulb
• Excel / Google Sheets (strong analytical skills)
• CMS platforms such as Magento, Shopify or WordPress
• Basic understanding of HTML, CSS, and JavaScript from an SEO perspective
  
  

Experience & Profile

• Bachelor’s degree in marketing or related field with a minimum of 6 years of hands-on, core SEO experience
• Strong experience managing SEO for large or multi-market websites (this is a must-have)
• Proficiency in English, and Arabic Language is a plus
• Proven ability to drive organic growth with a commercial and conversion-focused mindset
• Confident communicator with solid presentation and documentation skills
  
  

Expectations

• 50-100% YoY growth in organic impressions across priority categories and markets 70%+ YoY increase in organic revenue driven by the channel.
• Measurable improvement in top-10 and top-3 keyword positions for commercial, high-intent queries.
• Reduction in recurring technical SEO issues and improved Core Web Vitals across key templates.
• SEO embedded into product launches, seasonal campaigns, and roadmap planning