Senior SEO Strategist

SEO Strategy Development

• Create SEO strategy roadmap by conducting:

• A content gap analysis, SERP landscape and audience analysis to optimize content strategy for organic traffic

• Keyword Research: Conduct in-depth keyword research to identify opportunities for on-page and off-page optimization.

• Competitor Analysis: Perform competitor analysis to identify gaps and opportunities to outperform competitors in search rankings.

• Analysis of SEO performance metrics, such as organic traffic, keyword rankings, and conversion rates.

• Develop, execute, and continuously refine an SEO strategy to include recommendations for digital campaigns.

On-Page Optimization

• Content optimization: Optimize existing content (e.g., blogs, landing pages, product descriptions) for targeted keywords, readability, and user experience.

• Content marketing: Makes content recommendations based on keyword research insights, UX and competitive opportunities. Collaborate with Content Strategists to develop SEO-friendly content that attracts natural backlinks and enhances search visibility.

• Technical SEO: Make recommendations to improve website architecture, page load speed, mobile optimization, schema markup, and crawlability. Includes metadata management such as optimize meta titles, descriptions, headers, and image alt text for all pages to ensure best SEO practices.

• Quality Review: performs quality assurance (QA) review on staging and live site environments to ensure all SEO recommendations are implemented correctly

Off-Page Optimization

• Link Building: Develop and execute a comprehensive link-building strategy, including outreach to high-quality websites, guest posting, and partnerships.

• Social Signals: Leverage social media platforms to amplify content and drive traffic, contributing to SEO success.

Performance Monitoring and Reporting

• Analytics: Regularly track, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs.

• KPIs: Monitor key performance indicators (KPIs), such as organic traffic, keyword rankings, conversion rates, and user engagement metrics.

• Reporting: Provide clear and actionable reports on SEO progress, identifying areas for improvement and growth.

Staying Current with SEO Trends

• Algorithm Updates: Stay updated on the latest search engine algorithms, tools, and SEO best practices to ensure strategies remain effective and compliant.

• Training: Share knowledge and insights with the broader team, providing guidance on how content and marketing efforts can align with SEO strategies.

Collaboration

• Cross-Functional Teamwork: Collaborate closely across all marketing teams to ensure cohesive digital marketing strategies.

• Location: Denver, CO

• Environment: Onsite / in-office at Corporate HQ; standard office environment

• Expertise in on-page and off-page SEO, technical SEO, and content marketing best practices.

• Proficient in data analysis and able to translate insights into actionable strategies.

• Strong understanding of HTML, CSS, JavaScript, and website architecture as it relates to SEO.

• Technical SEO: Knowledge of website structure, crawlability, indexing, and other technical aspects.

• Excellent written and verbal communication skills to collaborate with cross-functional teams and explain SEO strategies clearly.

• Meticulous attention to detail in ensuring all content and strategies are optimized for SEO.

• Self-starter: Curious and enthusiastic to learn and constantly educate oneself on the latest developments in both SEO

• Strong analytical and problem-solving skills

• Ability to thrive in a fast-paced environment

• Ability to act with integrity, professionalism, and confidentiality

• Has active listening skills to apply learnings over time

• Proficient with Microsoft Office Suite, G-Suite, social media platforms or related software

• 7+ years of proven SEO experience, preferably in a fast-paced environment.

• Keyword research expertise with tools such as Google Analytics, Google Search Console, Moz, SEMrush, Ahrefs, Screaming Frog, etc.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field required.

• SEO certifications (e.g., Google Analytics, SEMrush Academy) are a plus.

• 
  Medical - multiple medical plans are available to choose from

• Short and long-term disability and life insurance

• Health savings and flexible spending accounts

• Generous time off policy starting with 3 weeks of paid vacation, 7 days of paid sick time, and 12 paid holidays

• 8 hours of paid volunteer time off

• 8 weeks of paid parental leave for both Moms and Dads

• Company matched 401(k)

• Tuition reimbursement

• Expanded mental health coverage and employee assistance programs

• Other voluntary benefits include critical illness, accident and hospital indemnity, pet insurance, identify theft, and legal assistance

Applications will be accepted through October 1st, 2025 unless the position is filled prior to this date. The company reserves the right to review applications at any point after they are submitted.