Senior Social Media Executive

A Social Media Executive is responsible for managing and executing a company's social media presence to build brand awareness, engage with the target audience, and support marketing goals. The role involves content creation, community management, and performance analysis across various platforms. Key Responsibilities

• Content Creation and Management: Generate, edit, publish, and share engaging daily content (text, images, and video) that aligns with the brand's voice and objectives.
• Strategy and Planning: Assist in the development and implementation of social media strategies and content calendars to increase brand awareness and engagement.
• Community Management: Monitor social channels, respond to comments, messages, and inquiries in a timely and professional manner, and foster a positive community around the brand.
• Performance Analysis: Track, analyze, and report on key performance indicators (KPIs) such as engagement rates, reach, and web traffic using tools like Google Analytics and native platform insights.
• Campaign Management: Support the planning and execution of organic and paid social media campaigns, including ad creation and budget monitoring.
• Collaboration: Work closely with internal teams, such as marketing, sales, and design, to ensure brand consistency and coordinated messaging.
• Trend Monitoring: Stay up-to-date with the latest social media trends, platform updates, and best practices to ensure the company's approach remains relevant and effective.

Required Skills and Qualifications

• Experience: Proven work experience (typically 1-3 years) in social media management or a similar digital marketing role.
• Communication: Excellent written and verbal communication skills, with the ability to adapt writing style for different platforms and audiences.
• Platform Expertise: In-depth knowledge of major social media platforms, including Facebook, Instagram, Twitter (X), LinkedIn, and TikTok.
• Technical Proficiency: Familiarity with social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social) and a basic understanding of SEO principles.
• Creativity: A creative mindset with an eye for design and the ability to produce engaging visual content, potentially using tools like Canva or Adobe Creative Suite.
• Analytical Thinking: Strong data analysis skills to interpret metrics and optimize strategies based on performance insights.
• Education: A bachelor's degree in marketing, communications, journalism, or a related field is often preferred.

This role is a key stepping stone in a digital marketing career, with potential for progression to a Social Media Manager or Strategist position.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person