Senior Specialist - AEO, GEO & Local Citations

About Us:

Quality Resource Private Limited is a multinational digital marketing powerhouse founded in 2010. Operating across the USA, UAE, Australia, and Pakistan, we have empowered over 15,000 businesses globally. As an official Google Partner company, we push the envelope of search and technology from our state-of-the-art office hub in Lahore.

Job Overview:

As the landscape of search shifts from traditional keyword matching to AI-driven answers, Quality Resource Pvt Ltd is seeking a forward-thinking Senior Specialist for AEO, GEO, and Local Citations. In this dual-frontier role, you will lead the strategy to ensure our global clients dominate traditional local map packs while building maximum visibility inside Generative AI search engines. You will be responsible for optimization across Answer Engines (AEO), Generative Engines (GEO), and hyper-local citation networks, ensuring our clients’ brands are the definitive answers provided by AI models and local search apps alike.

Location: Gulberg II, Lahore, Pakistan (Onsite)

Job Type: Full-Time (Morning Shift)

Base Salary: 60k - 120k

Time: 8:00 (AM) - 5:00 (PM)

Experience Level: Senior (4 - 6+ Years)

Key Responsibilities

1. AEO & GEO Strategy (Answer & Generative Engine Optimization)

• AI Engine Footprint: Optimize digital assets to ensure client brands are cited, referenced, and recommended by LLM-powered engines (e.g., Google Gemini, OpenAI Search, Claude, Perplexity, ChatGPT, and Apple Intelligence).
• Conversational Optimization: Craft and restructure content architecture to align with voice search and conversational AI queries (Siri, Alexa, Google Assistant).
• Entity & Schema Architecture: Implement advanced structured data, nested Schema markups, and graph databases to make client business data effortlessly readable by AI crawlers.
• Sentiment & Context Management: Monitor digital PR, reviews, and unlinked brand mentions across the web to train AI engines to associate clients with positive sentiment and high authority.

2. Local Citations & Local SEO Management

• Citation Ecosystem Dominance: Build, audit, and clean up localized citations on Tier-1 and niche directories (Yelp, YellowPages, TripAdvisor, etc.) across various international markets.
• NAP Data Integrity: Enforce 100% data consistency for Name, Address, Phone Number, and Website links globally.
• Map Pack Dominance: Optimize Google Business Profiles (GBP), Apple Maps, and Bing Places to command the "Local 3-Pack" real estate.
• Review Acquisition Strategy: Design and manage local review-generation frameworks to build localized trust scores.

3. Analytics, Reporting & Tool Mastery

• Track brand visibility metrics across generative engine summaries and direct answer boxes.
• Utilize open source advanced tools to track directory data health and citation authority.
• Deliver ROI-focused, plain-English performance reports to internal leadership and international clients.

Required Qualifications & Skills

• Experience: 4 - 6 years of intensive SEO experience, with at least 2–3 years actively spent executing Local SEO, Schema manipulation, or next-gen conversational search strategies.
• Technical DNA: Deep familiarity with HTML/JSON-LD schema code, digital entities, and knowledge graphs.
• Tool Proficiency: Mastery of Local SEO tools (BrightLocal, Yext, Whitespark, Moz Local) alongside core platforms (Google Search Console, Ahrefs, Screaming Frog).
• AI Savvy: A strong conceptual understanding of how LLMs and Retrieval-Augmented Generation (RAG) extract and rely on online citations.
• Communication: Exceptional written and verbal English communication skills (essential for coordinating across our multinational offices and client base).

Other Information & Benefits:

• Annual Bonus
• Medical Insurance
• Parking Facility
• EOBI
• Provident Fund
• Annual Trips
• Leave Encashment

Pay: Rs60,000.00 - Rs120,000.00 per month

Application Question(s):

• Have you worked with Google Business Profile (GBP) optimization and management?
• Have you worked on Generative Engine Optimization (GEO) or AI search visibility projects?
• How many Google Business Profiles have you managed or optimized?
• Have you implemented advanced Schema types such as LocalBusiness, Organization, FAQ, Product, or Review Schema?
• Do you have experience using BrightLocal, Whitespark, Yext, or Moz Local?
• Are you willing to work onsite in Gulberg II, Lahore?
• What is your Current salary?
• What are your Salary Expectations?

Work Location: In person