Senior Specialist CRM

Samsung Electronics has grown into one of the world’s leading technology companies, recognized as one of the top 5 global brands. As a global leader in technology, we are transforming the world with the creativity and diversity of our talented people who drive this transformation.

Our company's success reflects the determination and talent of our people, aligned with our key corporate values: People, Excellence, Change, Integrity, and Co-prosperity. Our mission is to help people achieve the impossible.

We are inspired by what people want to accomplish in their lives and work to create products that empower them in new ways. This drive fuels our innovation.

Join us at Samsung and find your opportunity to do what you can't.

Key Objectives:

The Senior Specialist – CRM is responsible for developing, executing, and optimizing customer relationship management strategies to enhance engagement, loyalty, and conversion. The role ensures seamless execution of CRM campaigns in alignment with regional headquarters (RHQ) objectives, while collaborating closely with agency partners, eStore teams, and cross-functional departments to deliver best-in-class customer experiences.

Position Responsibilities:

CRM Operations:

• Align local CRM strategy and execution with RHQ directives and Samsung’s overall marketing objectives.
• Develop and execute CRM campaign plans in collaboration with CHEIL and internal stakeholders.
• Review HTML design and ensure technical accuracy of voucher codes, offers, and creative materials.
• Coordinate with the eStore team to confirm product availability before campaign launches.
• Set campaign KPIs and targets in line with RHQ goals and obtain necessary approvals before launch.
• Plan communication frequency in line with the corporate communications calendar.
• Identify and deploy the most effective CRM channels (email, SMS, push, etc.) based on performance metrics.
• Conduct segmentation analysis to target specific customer demographics and behaviors.
• Manage A/B testing for content, design, and offers to drive optimization and engagement.
• Ensure execution of HQ and RHQ CRM initiatives with timely reporting and analysis.
• Track and report CRM performance metrics to maximize ROI and channel effectiveness.

Agency & Stakeholder Management:

• Manage the relationship with CHEIL, ensuring alignment on briefs, timelines, and deliverables.
• Oversee end-to-end agency execution of CRM waves and ensure timely delivery of materials.
• Review creative and data outputs for accuracy and alignment with Samsung brand guidelines.
• Raise and manage all related EOs and budget requests in a timely manner.
• Collaborate cross-functionally with marketing, digital, and product teams to integrate CRM insights into broader campaigns.

Essential skills and experience:

• Proven experience (5+ years) in CRM, digital marketing, or customer lifecycle management—preferably in the consumer electronics or retail industry.
• Strong analytical and data-driven mindset with experience using CRM platforms (e.g., Salesforce, Adobe, SAP, or similar).
• Excellent stakeholder management and cross-functional collaboration skills.
• Experience in campaign planning, performance tracking, and customer segmentation.
• Solid understanding of digital marketing channels, automation tools, and KPIs.
• Proficiency in Microsoft Excel, PowerPoint, and data visualization tools.
• Strong communication and presentation skills in English (Arabic is a plus).

• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred).
• Professional certification in CRM or Digital Marketing is an advantage.
• Experience working in multinational environments with matrix reporting lines preferred.