Senior Specialist, Kids Brand Marketing - Cotton On Kids

We are Cotton On

Cotton On is an Australian-born fashion and lifestyle brand bringing a laid-back, optimistic Aussie energy to more than 20 countries. We make everyday dressing feel easy, fun, and accessible, and we use our scale to make a real difference through the Cotton On Foundation. In the US, we're growing fast and building a marketing team that can turn that global footprint into real brand love with Gen Z, Gen Alpha, and families.

Cotton On Kids is a brand with its own customer, its own energy, and its own community. We're looking for someone who gets the parent-and-child dynamic, loves the product, and is excited to run an entire brand marketing function across social, creators, community, and events.

Your impact @ Cotton On Kids

Cotton On Kids is looking for a Senior Specialist, Kids Brand Marketing to own how the Kids brand shows up in the US across social, creator programmes, community, and events. You'll take a brand that already has huge energy globally, work closely with the Kids team in Australia, and help it find its voice for US families.

In this role, you are the day-to-day owner of the Kids marketing calendar, social channels, parent creator community, and local activations. You'll turn global briefs into US-ready stories and experiences that feel joyful, useful, and current for parents and kids alike. You'll manage an intern while staying deeply hands-on in the work.

Day to day, you'll

Run the brand

• Own the US marketing calendar for Cotton On Kids across seasonal moments, storytelling opportunities, and community activations.

• Translate global Kids briefs from the AUS team into US-relevant social, creator, and event plans.

• Be the US voice for Kids in cross-functional conversations. You know the product, the customer, and the commercial context.

• Work closely with the global AUS marketing team to align on creative direction, assets, and campaign timing throughout the year.

• Own and manage Cotton On Kids' US social channels across TikTok, Instagram, YouTube, Snapchat, and emerging platforms, posting consistently, maintaining brand voice, and keeping the feed alive and relevant.

• Build and manage the content pipeline, including creator content, community output, and event capture, so there's always something coming.

• Track what's performing, what's not, and use that to improve what gets made next.

• Stay current on what's working in the parent and family creator space: the formats, the sounds, the conversation.

• Own the Cotton On Kids US creator programme, finding the right parent and family creators, building relationships, and managing briefs end to end.

• Lead the Funday Club programme in the US, a community of parent creators who produce Cotton On Kids content as brand advocates. Growing and nurturing this community is a core part of the job.

• Understand what makes working with parent creators different. This is a specific skill set that requires cultural awareness, relationship care, and a genuine feel for this community.

• Brief creators clearly, track deliverables, manage usage rights, and report on performance.

• Plan and execute Cotton On Kids in-store events and brand activations in the US, from concept through to post-event recap.

• Work with global licensing partners on US Kids brand collaborations: kids' IP, toy brand partnerships, and culturally relevant moments.

• Proactively identify activation opportunities that get the brand in front of the right customer at the right time.

• Manage the intern effectively, briefing, delegating, and developing, while staying deeply hands-on in your own output.

• You have 3 to 5+ years in brand, social, or creator marketing and you're energised by community-driven consumer brands.

• Excited by the idea of owning Kids as its own spotlight inside a bigger global portfolio.

• Comfortable owning a marketing calendar, running events, and still jumping in to brief creators, review content, and solve execution gaps.

• Have experience managing social channels and content pipelines end to end, from planning through reporting.

• Have experience planning and executing events, activations, or community moments and know how to move from concept to recap.

• Bring genuine interest in or experience with kids, family, or parent-adjacent brands and you understand how to speak to parents without losing the fun.

• Confident working with creators and communities in a way that feels thoughtful, organised, and brand-safe.

• Naturally operate as a player-coach, comfortable owning strategy while also chasing assets, writing recaps, and pitching in wherever the work needs to move.