Senior Specialist Market Insights & Analytics

Senior Specialist Market Insights & Analytics

Reports To: Director – Data & Analytics (ACCBC) (Dotted Line - Head – Consumer & Market Insights (Rani Refreshments))

Function: Data & Analytics / Consumer & Market Insights

Location: Dubai, UAE

Purpose of the Role

To integrate external, market-driven intelligence into Aujan’s analytics ecosystem, enriching decision-making with “outside-in” insights.

The role bridges data from competitor landscapes, market share reports, economic indicators, and in-market survey results with internal commercial and operational performance metrics.

Initially focused on supporting Rani Refreshments’ analytics and market insight needs, the role will lay the foundation for an enterprise-wide insights capability serving both Rani and ACCBC – covering customer, consumer, competitor, people, and asset analytics over time.

Working within the centralized Data & Analytics team, the specialist ensures external intelligence is translated into actionable insights that drive growth, RGM precision, and strategic clarity across the business.

Operating Context

The role supports the enterprise mandate to deliver consistent, governed, and decision-ready analytics across ACCBC & RR by integrating external market, competitor, and macroeconomic intelligence into the BI ecosystem. It functions as an execution-focused specialist role , translating “outside-in” insights into actionable inputs for Commercial, RGM, Strategy, Finance, and Supply Chain teams, while operating within defined enterprise data governance and reporting standards.

Key Accountabilities

1 . Market Intelligence Integration

• Source and integrate external data (Nielsen, Euromonitor, Kantar, etc.) into the BI environment.
• Structure and align datasets to complement internal KPIs and data models.
• Maintain quality, timeliness, and metadata documentation for external feeds.

2 . Analytics & Insight Development

• Conduct trend, pricing, and scenario analyses to support RGM, category, and strategic planning.
• Translate macro-economic, PESTLE, and category shifts into commercial implications.
• Produce concise, decision-ready reports linking external factors to performance outcomes.
• Support cross-functional analytics enablement by embedding external metrics in existing reports.

3. Collaboration & Stakeholder Engagement

• Partner with BI, Commercial, Strategy, and RGM teams to embed market insights in planning cycles.
• Liaise with Finance, Sales, and Marketing for forecasting and pricing inputs.
• Manage relationships with third-party data providers to enhance reliability and access.

4. Reporting & Visualization

• Develop and maintain interactive dashboards using Power BI.
• Present insights in clear, business-relevant narratives for leadership forums.
• Maintain an organized insights repository capturing competitor, category, and macro trends.

5. Continuous Improvement & Governance

• Recommend enhancements to data integration and governance standards.
• Track utilization and business impact of delivered insights.
• Stay current on emerging analytics tools and data-fusion methods that improve foresight capability.

Key Performance Indicators (KPIs)

• Accuracy and timeliness of external data integration.
• Stakeholder satisfaction and adoption of delivered insights.
• Demonstrated impact of insights on commercial and strategic decisions.
• Quality and clarity of dashboards and reports.
• Effectiveness of cross-functional collaboration.

Decision Rights

Recommend:

• External data source partnerships, subscriptions, and tools for leadership approval.
• Enhancements to BI architecture and data integration frameworks.
• Process improvements to data governance, tagging, and documentation standards.

Approve (within scope):

• Selection and integration of approved market data sources into BI reports and dashboards.
• Formatting, design, and dissemination of insight reports and dashboards for business users.
• Standard definitions, metrics, and visualization templates related to market and competitor data.

Advise:

• Business and functional leaders on market trends, competitor movements, and category performance implications.
• RGM, Strategy, and Commercial teams on data interpretation and market-driven decision making.
• BI and Data Governance teams on external data fusion practices and integration methodologies.

Requirements

Education:

• Bachelor’s degree in Business Analytics, Data Science, Economics, or a related field (Master’s preferred).

Experience:

• 4–6 years in analytics, insights, or market intelligence roles within FMCG or related industries.

Technical Skills:

• Advanced Excel and Power BI; familiarity with Tableau and data integration via SharePoint or Azure.
• Working knowledge of Nielsen, Euromonitor, and economic data sources.

Behavioral Skills:

• Analytical curiosity, commercial acumen, storytelling ability, and confidence to influence cross-functional decisions.

Preferred:

• Experience in multi-market data integration projects and collaboration between commercial and insights teams.

Competencies Required

Core Competencies

• Analytical Thinking: Interprets complex data to extract meaningful business insights.
• Collaboration & Influence: Builds cross-functional partnerships to align analytics with business priorities.
• Results Orientation: Translates analytics into tangible commercial actions.
• Innovation & Learning Agility: Continuously adopts new tools and approaches to enhance data foresight.
• Communication & Storytelling: Synthesizes insights into clear, impactful business narratives.

Functional Competencies

• Data Integration & Modeling: Merges external and internal datasets into unified BI structures.
• Market & Competitive Intelligence: Deep understanding of market share analytics, category tracking, and competitor behavior.
• Visualization & Reporting: Expert in Power BI dashboards and presenting analytics for executive consumption.
• Scenario & Trend Analysis: Models performance based on external variables and macroeconomic shifts.
• Governance & Data Quality Management: Ensures accuracy, reliability, and documentation of integrated data.

Accountability Indicators

• Integration and accuracy of external market data.
• Timely delivery and adoption of insight reports.
• Improvement in business foresight and decision-making quality.
• Consistency and governance of external data within BI systems.

Role Positioning within Operating Model

• Strategic Direction: CEO – ACCBC / CEO – Rani Refreshments
• Operational Leadership: Director – Data & Analytics (ACCBC) - Dotted-line to Head – Consumer & Market Insights (Rani Refreshments)
• Administrative Execution: Market Insights & Analytics Specialist
• Functional Support: Commercial, Strategy, RGM, Finance, and Marketing

Career Path

Level

Next Career Role

Development Focus

Current

Market Insights & Analytics Specialist

Mastery in external data integration and insight delivery

Next

Senior Specialist – Insights & Analytics

Broader ownership of multi-market analytics and cross-functional storytelling

Mid-Term

Manager – Market & Business Intelligence

Strategic leadership of insights programs and partnerships

Long-Term

Head – Market & Consumer Insights / Head – Data & Analytics

Enterprise-wide insights governance, capability development, and foresight leadership

Accountability Indicators

• Integration and accuracy of external market data.
• Timely delivery and adoption of insight reports.
• Improvement in business foresight and decision-making quality.
• Consistency and governance of external data within BI systems.

Direct Reports

• None (individual contributor role)