Senior Strategist, Content & Copy

Strategic Marketing Solutions Division
The Nelson-Atkins Museum of Art | Kansas City, MO

The Nelson-Atkins Museum of Art invites all people to explore the art in its care, and through its vast collections, the depths and complexities of human experiences.

We are seeking a strategic, audience-centered storyteller to serve as our Senior Strategist, Content & Copy. This senior-level content role will shape how the museum communicates across campaigns, digital platforms, and public-facing channels bringing clarity, cohesion, and creativity to our brand voice.

If you are equal parts strategist and writer, someone who understands how messaging drives engagement, builds connection, and strengthens brand impact—we invite you to join our team.

About the Role

As Senior Strategist, Content & Copy, you will develop compelling, multi-channel campaign messaging that advances institutional priorities and deepens audience engagement. You will collaborate across marketing and internal divisions to ensure our storytelling is cohesive, inclusive, and aligned with brand standards.

This role serves as a trusted editorial leader within the Strategic Marketing Solutions division and plays a key role in strengthening digital content performance and campaign impact.

What You’ll Do

• Develop strategic, high-quality copy across email, web, social, paid media, and print campaigns

• Translate campaign goals and audience insights into clear, cohesive messaging

• Serve as a steward of the museum’s brand voice and messaging standards

• Provide editorial guidance and quality control on public-facing content

• Optimize website copy using SEO best practices

• Partner with colleagues to assess content performance and refine messaging strategies

What You Bring

• Bachelor’s degree in marketing, communications, journalism, English, or related field

• 5–7 years of progressive professional copywriting and content strategy experience

• Demonstrated success developing messaging for integrated, multi-channel campaigns

• Strong portfolio showcasing strategic storytelling and audience awareness

• Experience with CMS platforms (WordPress, Drupal, or similar)

• Working knowledge of SEO principles and digital optimization

• Ability to translate complex institutional content into accessible, engaging messaging

• Commitment to inclusive, audience-centered communication

Why Join the Nelson-Atkins?

• Medical, dental, and vision insurance
• Short and Long Term Disability insurance
• Flexible Spending Accounts (Healthcare and Dependent Care FSAs)
• Employee Assistance Program (EAP)
• Onsite wellness center and fitness classes
• Paid parental leave or family leave

• Generous paid time off and ten calendar holidays
• 35-hour work week for most positions (M-F)

• Paid professional development opportunities
• Conference attendance or travel support
• Free access to exhibitions and reciprocal admission to partner museums
• Access to continuing learning with our Learning Management System

• Employer retirement contributions
• Life and disability insurance

• An inspiring, art-filled work environment where creativity and collaboration thrive
• Opportunities to attend exclusive exhibition previews, lectures, and community events.

Our Commitment

We strive to create a sense of belonging where staff and volunteers can do meaningful work connecting people to art. We embrace IDEAS (Inclusion, Diversity, Equity, Access, and Sustainability) in every aspect of our work and believe these values are paramount to our success.

The Nelson-Atkins Museum of Art is an equal opportunity employer and strongly encourages applications from people of color, persons with disabilities, women, and LGBTQ+ applicants.

The Nelson-Atkins Museum of Art does not discriminate based on race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered