Senior Trade Marketing Manager

About the job

Danone Türkiye is looking for a talented colleague for the "Senior Trade Marketing Manager" position.

As a Senior Trade Marketing Manager, you will report to the Head of Shopper Excellence & Sales Transformation and lead a team of 3 direct reports. You will be responsible for driving the development and execution of trade marketing initiatives across channels. This role will play a critical part in enhancing product visibility, strengthening relationships with retailers and distributors, and ensuring alignment with the company’s overall commercial strategy.

If you are looking for a job to work in a dynamic, diverse, and growing business, you may be the perfect match for this position! Take this opportunity to GROW together!

In this role you will;

• Develop and Implement Trade Marketing Strategies

• Design and execute strategic trade marketing plans aligned with overall business objectives.

• Identify the most effective channels and tactics to promote products within sales channels.

• Create and implement promotional strategies and campaigns to maximize product visibility and accelerate sales growth.

• Plan and manage trade promotions, incentives, and discounts in alignment with the Commercial Strategy team.

• Retailer and Distributor Engagement

• Build and maintain strong partnerships with key retailers and distributors.

• Ensure effective execution of trade marketing initiatives to enhance brand presence.

• Campaign Management

• Lead the planning, execution, and evaluation of trade marketing campaigns.

• Ensure timely, on-budget delivery of campaigns with measurable impact on sales and brand KPIs.

• Develop robust plans for traditional trade KPIs, ensuring excellence in execution.

• Performance Measurement & Reporting

• Analyze market and campaign data to generate actionable insights.

• Track, measure, and report performance of trade marketing activities to senior management and stakeholders.

• Leverage data-driven insights to refine strategies and improve future activations.

• Innovation & Continuous Improvement

• Drive innovation in trade marketing by ensuring strong KPIs across all relevant channels.

• Support new product development (NPD) launches in field, ensuring customer needs are met.

• Budget Management

• Monitor promotion and POS effectiveness, providing corrective measures when needed.

• Develop and manage the trade marketing budget, ensuring optimal allocation of resources.

• Track ROI for all trade marketing activities.

• Collaborate with sales, marketing, procurement, and suppliers to develop impactful in-store visibility strategies.

• Cross-Functional Collaboration

• Partner with functional teams to design tailored recommendations per channel.

• Ensure seamless execution and timely delivery of promotional activities.

• Team Leadership & Development

• Lead, mentor, and inspire a team of trade marketing professionals.

• Foster a culture of collaboration, innovation, and continuous improvement.

• Set clear goals, provide ongoing coaching, and drive team performance.

• Compliance & Best Practices

• Ensure trade marketing activities comply with company policies, legal regulations, and industry standards.

• Champion best practices to ensure a consistent and high-quality brand experience across channels.

About you

• Bachelor’s degree in Business Administration or a related field

• Minimum of 7 years of professional experience in Trade Marketing or Sales within the FMCG industry

• Proven people management expertise and strong leadership capabilities, with the ability to inspire, engage, and influence teams

• Advanced analytical skills with solid knowledge of data management and interpretation

• Strong communication abilities, with persistence in driving and following up on projects across internal stakeholders (Sales, Marketing, Supply Chain, Finance)

• Highly result-oriented, proactive, and initiative-driven professional

• Strong capability to build and manage effective relationships with the sales team

• Proficiency in MS Office applications and strong presentation skills

• Excellent command of written and spoken English

About us

Being a Danoner means that you create your own working experience.

• You could design your own way of working with our hybrid working model.
• Our head office is in Ataşehir.
• You could decide your daily 8-hours of working period within our flexible-working hours practice.
• We know that you will have home expenses during home office days. So, Danone supports you for your expenses with an allowance as well!
• Summers are flexible here! You could work fully remote for 4 weeks during July and August.
• We also enjoy Fridays during summer period between July and August by finishing our works by 15:00 and enjoy the rest of the day and starting the weekend earlier.
• Danone offers various types of leave days to support Danoners’ work-life balance and well-being. We have a wide variety of leave types, such as in your first year 5 days of "Im New in Danone Leave"; 1 day of "My Future is Good Leave" for our social responsibility activities. These options cater to different aspects of employees' lives and needs, reflecting the company's commitment to not only professional growth but also personal and social responsibilities.

We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all implementations* by fostering an inclusive work culture where everyone can feel at home.

All nominations will be considered regardless of origin, background, religion, sex, sexual orientation, age, gender identity, disability.

Working with us is about being able to do things your way. The way you work, the way you develop, the way you progress, it’s all up to you.

Working here, you’ll need to enjoy a fast-paced environment, a little complexity and challenging tasks but it is packed with opportunities. You will work for some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and Sırma, and we absolutely guarantee that you can just be yourself.

Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet One Health BY YOU.

At Danone Türkiye, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact. This journey inspires us to constantly challenge ourselves, measure what truly matters, and create long-term value — not just for our business, but for our people, partners, communities, and future generations. If you’re looking to grow your career with purpose, you’re in the right place.

What We Offer

This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive "change" & "growth”. You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees.

What’s next?

Visit our website www.danone.com to discover more about us and to find out how you could be part of it all!

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