Senior VP of Revenue Management & Pricing

The Senior Vice President of Revenue Management & Pricing will lead the development and execution of enterprise pricing and revenue optimization strategies across the organization’s portfolio of entertainment venues. This executive will be responsible for driving sustainable revenue growth and margin expansion through dynamic pricing, advanced analytics, and AI-powered pricing solutions that respond to real-time demand signals.

This role will oversee revenue management, pricing strategy, commercial analytics, and pricing technology to ensure the organization maximizes yield across dayparts, seasonal demand, and customer segments. The SVP will partner closely with Marketing, Finance, Operations, and Technology to build a sophisticated pricing ecosystem that leverages automation, machine learning, and predictive analytics to continuously optimize performance while delivering strong customer value and engagement.

What You’ll Do

Strategic Revenue & Pricing Leadership

• Design and implement a comprehensive revenue management and pricing strategy aligned with company goals for revenue growth, margin optimization, and guest value perception.

• Lead the evolution from static pricing to dynamic, demand-based pricing models that consider factors such as daypart, demand elasticity, seasonality, location performance, and customer segmentation.

• Establish pricing governance frameworks to guide promotional strategy, discount structures, and enterprise pricing policies.

• Develop testing and experimentation frameworks to continuously refine pricing strategies through data-driven insights.

AI-Driven Pricing & Technology Innovation

• Lead the implementation and optimization of AI-powered pricing solutions that leverage machine learning, predictive modeling, and real-time demand signals.

• Evaluate and deploy pricing technology platforms capable of automated price adjustments based on utilization, booking velocity, weather, competitive data, and historical trends.

• Partner with Product and Technology teams to integrate AI pricing capabilities with POS systems, reservation platforms, CRM systems, and loyalty platforms.

• Champion a data-first culture by embedding automation and advanced analytics into everyday pricing and revenue decisions.

• Ensure pricing systems are scalable, automated, and capable of adapting to rapidly changing demand conditions across all locations.

Analytics & Revenue Optimization

• Build and oversee advanced pricing models using statistical forecasting, machine learning, and predictive analytics.

• Monitor pricing performance against key metrics including revenue per location, yield per lane or experience, utilization rates, contribution margin, and customer lifetime value.

• Conduct competitive and market pricing analysis to ensure optimal positioning across markets.

• Partner with FP&A to forecast the financial impact of pricing strategies and track performance against revenue and margin targets.

• Lead commercial analytics initiatives to uncover insights across pricing, promotions, guest behavior, and market demand patterns.

Loyalty & Customer Value Programs

• Collaborate with Marketing and Customer Experience teams to align loyalty strategy with revenue management and pricing initiatives.

• Leverage loyalty and guest data to inform personalized pricing strategies, promotions, and targeted offers.

• Analyze loyalty program performance and customer engagement trends to improve retention, visitation frequency, and lifetime value.

• Integrate loyalty insights into dynamic pricing models to deliver value while maximizing revenue.

Operational Execution

• Partner with regional and location leadership to ensure pricing strategies are practical, executable, and aligned with local market dynamics.

• Ensure pricing strategies can be seamlessly deployed across all locations through centralized systems and automation.

• Establish operational processes for pricing updates, approvals, and exception management.

• Support field teams with clear communication, training, and tools to ensure consistent pricing execution.

Cross-Functional Collaboration

• Work closely with Marketing to align promotional strategies, campaigns, and offers with enterprise pricing strategy.

• Partner with Operations to ensure pricing models align with operational realities and guest experience expectations.

• Collaborate with Technology and Product teams on system requirements for pricing automation, forecasting tools, and advanced analytics.

• Provide executive leadership with insights on pricing trends, market conditions, and revenue optimization opportunities.

Leadership & Team Development

• Build and lead a high-performing team focused on revenue management, pricing strategy, and commercial analytics.

• Develop internal capabilities in advanced analytics, pricing science, and AI-enabled revenue optimization.

• Foster a culture of innovation, experimentation, and data-driven decision making across the organization.

What You’ll Bring

• 10+ years of experience in revenue management, pricing strategy, or commercial analytics roles within multi-location, consumer-facing industries such as hospitality, entertainment, travel, retail, or leisure.

• Proven track record designing and scaling dynamic pricing strategies across large multi-unit environments.

• Experience implementing AI-driven pricing platforms, predictive analytics tools, or automated revenue management systems.

• Strong analytical expertise in pricing optimization, demand forecasting, elasticity modeling, and customer segmentation.

• Demonstrated leadership experience building and managing high-performing teams.

• Ability to influence senior executives and collaborate cross-functionally with operations, finance, marketing, and technology leaders.

• Experience integrating pricing systems with POS platforms, CRM systems, loyalty platforms, and enterprise analytics tools.

Key Metrics of Success

• Revenue growth and margin expansion driven by pricing and revenue management strategies.

• Increased yield per location across peak and off-peak demand periods.

• Improved utilization through demand-based and AI-driven pricing optimization.

• Higher customer retention and engagement through personalized value-based pricing.

• Seamless deployment of pricing updates across all locations with minimal operational disruption.

• Development of a scalable, automated pricing infrastructure powered by advanced analytics and AI.

• Medical, Dental, Vision plans to select from based on your needs

• Wellness resources to help you along your wellness journey

• 401(K) Retirement Plans

• Employee Stock Purchase Program

• Employee Assistance Program (EAP)

• Vacation and Holidays

• Perks! Bowling, Boomer's, and Waterpark discounts, Retail discounts, Event discounts and more!