Senior Web Content Specialist

General Purpose

A Senior Web Content Specialist is responsible for creating, managing, and optimizing web content to enhance the company's online presence and engage target audiences. This role involves collaborating with various departments to ensure content aligns with business goals and adheres to best practices for SEO and user experience.

Essential Duties

• Content Creation: Develop high-quality, engaging, and relevant web content, including articles, blog posts, landing pages, and multimedia elements.
• Content Management: Oversee the content management system (CMS) to ensure content is up-to-date, accurate, and accessible.
• SEO Optimization: Implement SEO strategies to improve search engine rankings and drive organic traffic to the website.
• Analytics and Reporting: Monitor web analytics to assess content performance and user engagement.
  Prepare reports and provide insights to guide content strategy.
• Collaboration: Work closely with marketing, design, and IT teams to coordinate content initiatives and ensure consistency across all digital platforms.
• Editorial Standards: Maintain editorial standards and ensure content adheres to brand guidelines and tone of voice.
• Project Management: Manage content projects from inception to completion, ensuring deadlines are met and objectives are achieved.
• Training and Support: Provide training and support to junior content creators and other stakeholders on best practices for web content.

Supervisory Requirements

Qualification

Education and/or Experience

• Experience in web content creation and management.
• A Bachelor's Degree in Marketing, Communications, Journalism, or a related field.

Preferred

• To perform this job successfully, an individual should have above-average knowledge/skills in content managemen systems, SEO tools, and web analytics platforms

Language Skills

• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
• Ability to write reports, business correspondence, and procedure manuals.
• Ability to effectively present information and respond to
• questions from managers and employees.

Mathematical Skills

Reasoning Ability

• Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
• Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee must occasionally lift and/or move up to 25 pounds. Prolonged use of a desktop or laptop computer. While performing the duties of this job, the employee is regularly required to sit, stand, walk, and talk, read or hear. Frequent use of all office related equipment to include copier/scanner/fax, telephone, and calculator.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually low to moderate.

Additional Information

Note: Nothing in this job specification restricts management's right to assign or reassign duties and responsibilities to this job at any time. Critical features of this job are described under various headings above.

They may be subject to change at any time due to reasonable accommodation or other reasons. The above statements are strictly intended to describe the general nature and level of the work being performed. They are not intended to be construed as a complete list of all responsibilities, duties, and skills required of employees in this position.

I have read and understand the duties of my position: