SEO

Job Summary

Join our dynamic team as a Marketing Tech Analyst where you will leverage your expertise in social media and content marketing to drive impactful campaigns. With a focus on analytics and digital tools you will optimize marketing strategies across platforms like Twitter Facebook and LinkedIn. Collaborate in a hybrid work model to enhance our brand presence and engage with our audience effectively.

Responsibilities

• Develop and execute comprehensive social media marketing strategies to enhance brand visibility and engagement across platforms.
• Utilize content marketing techniques to create compelling and relevant content that resonates with target audiences.
• Implement search engine marketing strategies to improve website traffic and conversion rates.
• Analyze Twitter analytics to measure campaign performance and optimize future strategies.
• Leverage Sprinklr and Hootsuite for efficient social media management and monitoring.
• Utilize WhatsApp Facebook and LinkedIn to engage with audiences and build strong community relationships.
• Optimize digital campaigns using DV360 and SA360 to maximize reach and impact.
• Conduct in-depth analysis using SEMrush and Google Trends to identify market trends and opportunities.
• Monitor online presence and brand reputation with Meltwater and Google Search Console.
• Execute campaigns using Unica and enhance customer interactions with Genesys Web Engagement.
• Collaborate with cross-functional teams to align marketing strategies with business objectives.
• Provide insights and recommendations based on data analysis to improve marketing effectiveness.
• Stay updated with industry trends and emerging technologies to drive innovation in marketing strategies.
  
  

Qualifications

• Possess strong experience in social media marketing content marketing and search engine marketing.
• Demonstrate proficiency in using Twitter Analytics Sprinklr and Hootsuite for campaign management.
• Have expertise in platforms like Facebook LinkedIn DV360 and SA360 for digital marketing.
• Show capability in using SEMrush Google Trends and Meltwater for market analysis.
• Experience with Unica campaign execution and Genesys Web Engagement is highly desirable.
• Familiarity with Google Search Console and Hubspot Social is a plus.
  
  

Certifications Required

Google Analytics Certification HubSpot Content Marketing Certification