SEO Analyst

Job Description:

As an SEO Analyst you will play a crucial role in optimizing our online presence and ensuring high visibility in search engine results. You will be responsible for implementing effective SEO strategies to drive organic traffic, improve rankings, and enhance the overall online performance of our company.

Your role will involve a combination of technical, analytical, and creative skills to achieve the best results.

Responsibilities:

1. Keyword Research and Analysis:

Conduct thorough keyword research to identify relevant and high-performing

keywords.

Analyse competitor keywords and strategies to stay ahead in the industry.

2. On-Page Optimization:

Optimize website content, meta tags, headings, and other on-page elements for search

engines.

Ensure proper URL structures, internal linking, and site navigation for optimal user

experience.

3. Technical SEO:

Identify and resolve technical issues that may impact search engine rankings.

Collaborate with the development team to implement SEO best practices on the

website.

4. Content Creation and Optimization:

Develop and optimize high-quality, SEO-friendly content for the website.

Collaborate with content creators and marketing teams to align content with SEO

goals.

5. Link Building:

Execute effective link-building strategies to improve domain authority and increase

backlinks.

Identify and build relationships with relevant websites for link-building opportunities.

6. Monitoring and Reporting:

Utilize SEO tools to monitor website performance, keyword rankings, and traffi

trends.

Generate regular reports on SEO metrics and provide insights for continuous

improvement.

7. Stay Updated on SEO Trends:

Stay abreast of industry trends, algorithm changes, and best practices in SEO.

Implement new strategies to adapt to evolving search engine algorithms

Requirements:

1. Educational Qualifications:

Bachelor's degree in Marketing, Communications, Computer Science, or a related

field.

2. Experience:

Proven experience as an SEO Analyst or similar role, with a track record of

successful SEO implementations.

3. Technical Skills:

Proficient in using SEO tools such as Google Analytics, Google Search Console,

Ahrefs, Moz, etc.

Solid understanding of HTML, CSS, and website development.

4. Analytical Skills:

Strong analytical and problem-solving skills to interpret data and make informed

decisions.

Ability to analyze competitor strategies and adapt accordingly.

5. Communication Skills:

Excellent written and verbal communication skills.

Ability to collaborate with cross-functional teams and communicate SEO insights

effectively.

6. Adaptability:

Ability to adapt to changes in search engine algorithms and industry trends.

Willingness to learn and implement new SEO techniques.

Qualification:

1. Education:

A bachelor's degree in marketing, business, communications, or a related field is typically preferred. Some employers may also consider candidates with degrees in computer science or information technology.

2. Experience:

2+ Years of experience. Generally, a Senior SEO Analyst position requires several years of experience in SEO and digital marketing. Proven track record of successful SEO strategies and campaigns.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Experience:

• SEO ANALYST: 2 years (Required)

Work Location: In person