SEO Analyst

Job Summary:

We are seeking a motivated and detail-oriented SEO Analyst with 1.5 to 2 years of experience to join our digital marketing team. The ideal candidate will be responsible for implementing and managing SEO strategies that drive organic traffic, improve search engine rankings, and support overall business goals.

Key Responsibilities:

• Perform ongoing keyword research, analysis, and expansion using various SEO tools (e.g., SEMrush, Ahrefs, Google Keyword Planner).
• Optimize website content, landing pages, and blog posts for on-page SEO best practices.
• Conduct comprehensive site audits and fix technical SEO issues (e.g., crawl errors, broken links, site speed, mobile responsiveness).
• Monitor and report on performance metrics such as organic traffic, keyword rankings, bounce rates, and conversions using Google Analytics, Google Search Console, and other tools.
• Collaborate with content writers and developers to implement SEO-friendly content and ensure best practices are followed.
• Build and execute link-building strategies to improve domain authority and search rankings.
• Stay up to date with the latest SEO trends, algorithm updates, and digital marketing strategies.
• Conduct competitor analysis and generate actionable insights to outperform rivals in SERPs.
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Required Skills & Qualifications:

• 1.5 to 2 years of hands-on experience in SEO and digital marketing.
• Solid understanding of search engine algorithms, ranking factors, and SEO best practices.
• Experience with tools such as:
• Google Analytics
• Google Search Console
• SEMrush / Ahrefs / Moz
• Screaming Frog / Sitebulb (for audits)
• Proficient in using MS Excel, Google Sheets, and Google Data Studio for reporting.
• Basic knowledge of HTML, CSS, and JavaScript as it relates to SEO.
• Familiarity with WordPress or other CMS platforms.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication.

Job Type: Full-time

Pay: ₹15,000.00 - ₹18,000.00 per month

Work Location: In person