SEO Analyst

Location : Lahore, Islamabad, Karachi

ESSENTIAL EXPERIENCE, SKILLS, AND KNOWLEDGE

• 1–2 years of experience in SEO analytics, performance reporting, or digital marketing data analysis
• Strong analytical and problem-solving skills with attention to detail
• Familiarity with SEO concepts, ranking factors, and search engine algorithms
• Understanding of key SEO metrics and KPIs

TECHNICAL / FUNCTIONAL / LEADERSHIP SKILLS REQUIRED

• Proficiency in analytics tools such as Google Analytics (GA/GA4), Google Search Console, SEMrush, Ahrefs, or similar
• Strong Excel / Google Sheets and data visualization skills (e.g. Looker Studio, Power BI)
• Basic understanding of HTML, website structure, and SEO tracking implementations is a plus

EDUCATION / QUALIFICATIONS / CERTIFICATIONS REQUIRED

• Bachelor’s degree in marketing, Statistics, Business Analytics, or related field
• SEO or Analytics certifications (Google Analytics, SEMrush Academy, etc.) preferred

PRINCIPAL ACCOUNTABILITIES:

• Gather, process, and analyze SEO data from multiple sources (e.g. GA/GA4, SEMrush, Google Search Console, Screaming Frog, Data Studio, etc.)
• Track, measure, and report on organic traffic, keyword rankings, backlinks, and other SEO KPIs
• Develop and maintain regular performance dashboards and reporting templates for global stakeholders
• Identify trends, anomalies, and opportunities in search performance data
• Support SEO audits through data extraction and quantitative analysis
• Conduct competitor benchmarking and share insights on market visibility and performance
• Provide data-driven recommendations to support strategy optimization and business goals
• Ensure data accuracy, consistency, and integrity across reporting platforms
• Collaborate with the SEO Ops Executive to translate analytical findings into actionable
• improvement areas
• Maintain awareness of new SEO tools, metrics, and analytics best practices