SEO and Digital Marketing Expert - Job in Lahore

We are seeking a highly skilled and data-driven SEO and Digital Marketing Specialist to join our team. The Digital Marketing Specialist will be responsible for developing, implementing, and optimizing online marketing campaigns across various digital channels. The ideal candidate has a deep understanding of digital marketing strategies, is proficient in using digital tools and platforms, and is passionate about driving measurable results.

Key Responsibilities

On-Page SEO:

Conduct comprehensive keyword research and analysis

Optimize website content, meta tags, headers, and URL structures

- Improve internal linking architecture

- Optimize product pages and category structures

- Enhance content quality and relevance

- Implement schema markup and structured data

Off-Page SEO:

- Develop and execute link-building strategies

- Build high-quality, authoritative backlinks

- Manage online reputation and brand mentions

- Conduct competitor backlink analysis

- Develop relationships with relevant industry websites

- Implement local SEO strategies

Technical SEO:

- Conduct comprehensive technical SEO audits

- Improve site speed and Core Web Vitals

- Ensure mobile optimization and responsiveness

- Fix crawl errors and indexation issues

- Implement and maintain XML sitemaps and robots.txt

- Monitor and resolve duplicate content issues

- Manage website migration and redirects when needed

- Optimize site architecture and URL structure

Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)

Manage the creation of relevant and engaging digital content for publishing onto various digital platforms

Set up conversion, pixel, and event tracking on the website and across various digital platforms

Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions

Analyze digital marketing analytics reports and share insights with the team to develop optimization plans

Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

Job Type: Full-time

Pay: Rs60,000.00 - Rs100,000.00 per month

Work Location: In person