SEO and PPC Specialist - Senior Role

Role: SEO & PPC Specialist - Senior Role

Location: Dubai, United Arab Emirates(On-site)

Job Type: Full-time | Night Shift (aligned with Los Angeles working hours)

We are a fast-growing Security Services company building a strong marketing operations hub in Dubai to support our U.S. market. We are seeking a highly experienced SEO & PPC Specialist to drive performance marketing, improve search visibility, and generate qualified leads through data-driven digital campaigns.

Key Responsibilities

• Lead full SEO strategy including on-page, off-page, technical SEO, link building, and keyword optimization.
• Conduct advanced keyword research and competitor analysis using Semrush, including keyword gap analysis for high-intent lead-generation keywords for U.S. markets.
• Drive Local SEO strategy, including Google Business Profile optimization, citations, reviews management, and location page optimization to improve map-pack rankings.
• Manage and optimize Google Ads campaigns (search, display, and remarketing), including structure, bidding strategies, match types, negative keywords, and cost control.
• Reduce CPL and CPA through continuous campaign testing, optimization, and performance tuning.
• Oversee conversion-focused landing page optimization and CRO, including A/B testing, UX optimization, and call-form lead improvement.
• Manage and optimize WordPress site structure, speed, SEO plugins, and performance.
• Implement GA4 tracking, conversion tracking, and call attribution to measure true ROI from campaigns.
• Track, analyze, and report SEO and PPC performance metrics with actionable insights.
• Work closely with proposal, design, and content teams to improve lead quality and funnel performance.

Qualifications

• 5+ years of hands-on SEO & PPC experience (U.S. or Western markets strongly preferred).
• Must be currently based in Dubai, UAE and available to join immediately.
• Proven track record in performance marketing, lead generation, and ROI-driven campaigns.
• Expert proficiency in:

-Semrush (keyword research + competitor gap analysis)

-Google Analytics (GA4)

-Google Search Console

-Google Tag Manager

-WordPress SEO configurations and plugins

• Strong knowledge of:

-Local SEO and Google Business Profile optimization

-Conversion Rate Optimization (CRO) and landing page performance

-Tracking, analytics, and call attribution systems

• Ability to interpret data, implement improvements, and drive measurable growth.
• Organized, detail-driven, and capable of working independently under deadlines.
• Experience in security, government contracting, or services marketing advantageous.
• Strong communication and analytical skills.
• Ability to work night shift aligned with U.S. (Los Angeles) operations.
• This is an on-site role. Candidates must be in Dubai, United Arab Emirates and immediate joiners preferred.

Job Type: Full-time

Work Location: On the road