SEO Content Writer

Description

We Play to Win!

Big goals. Big achievements. Big impact.

ServiceMaster employs empowered and engaged teams, delivering growth in an ever-evolving world. Our goal is to double in size over the next few years, which means ambition and risk-taking are part of our daily life. If you are tired of the status quo and complacency, join our team to help franchisees dominate in their respective areas. You’ll be around other winners chasing big goals, guaranteed to bring out the best work of your career!

What We Offer:

• Medical, Dental, and Vision start the first day of the month following your date of hire
• 401 (k) match
• 15 days paid time off and paid holidays, including 2 floating holidays
• Career growth and advancement

Job Summary:

Blueprint, ServiceMaster’s internal marketing agency, is seeking a highly motivated and detail-oriented SEO Content Writer. The SEO Content Writer will collaborate closely with SEO Specialists to produce compelling, high-performing content that drives traffic and supports lead generation efforts for ServiceMaster Brands and its network of franchisees.

In this role, you will be responsible for researching, developing, writing, and editing a variety of SEO-optimized materials, all while maintaining adherence to ServiceMaster's brand standards. Your work will directly contribute to enhancing website visibility, improving search engine rankings, and ultimately supporting business growth across ServiceMaster Restore and ServiceMaster Clean and their franchisees.

Essential Duties/Responsibilities:

• Writes longform SEO-optimized copy for ServiceMaster Brand websites and blogs, as well as for ServiceMaster franchisees
• Works closely with SEO Specialist team to create content that assists franchisees in implementing effective SEO strategies for website content, keyword research, and enhances website performance.
• Continuously develops knowledge of ServiceMaster Restore and ServiceMaster Clean brand guidelines, offerings, and technical processes.
• Review and revise existing content to align with updated SEO strategies and evolving brand messaging.
• Work independently to manage a dynamic monthly workload, balancing multiple writing assignments with various deadlines.

Required Knowledge/Skills/Abilities:

Preference for candidates who provide writing samples or a professional portfolio showcasing SEO-driven content with their application.

• Has strong written communication skills
• Has proficient knowledge of AP writing style
• Takes full ownership of assigned tasks and consistently meets deadlines with minimal supervision
• Ability to adapt graciously to rapidly changing, time-constrained launch schedules
• Highly detail-oriented, organized, and patient
• Ability to handle basic issues and problems and escalate more complex issues
• Microsoft Office applications (Word, Excel, PowerPoint, Outlook)

Education and Experience:

• Bachelor’s degree required, preferably in English, Marketing, Communications, Public Relations, or Journalism
• At least 2 years of professional writing experience, ideally with a focus on SEO and digital marketing
• Preferred experience writing for service-based industries or franchised brands.

Other duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

About ServiceMaster Brands
ServiceMaster® Brands® is a leading franchise provider of needs-based residential and commercial services in the restoration, cleaning, moving, and bioremediation industries. Founded in 1929, the company is home to over 3,200 franchisees across 4,600+ locations serving over 1,000,000 homes and businesses each year. ServiceMaster was founded with a deep commitment to integrity and customer service and does business under seven brands today across 50 states and nine countries that generate more than $3.5B in system-wide sales: ServiceMaster Restore®, ServiceMaster Clean®, ServiceMaster BioClean®, Merry Maids®, TWO MEN AND A TRUCK®, TWO MEN AND A JUNK TRUCK®, and Indoor Science.
While each brand maintains a distinct identity, we share a commitment to our vision to Become the most admired brand in each industry we serve. Working as part of our team means bringing your best ideas to work every day and seeing the impact of your contributions. Stars in our company at all levels are builders—they love to create, lead and see their plan come to life. Our best people understand that while great ideas are important, they require incredible focus and teamwork to execute.
We live by our purpose to Be there when you need us™. This extends to our team members, where we are dedicated to our team’s growth, well-being, and success- every step of the way.
ServiceMaster Brands is headquartered in Atlanta, Georgia.
Roark Capital Group acquired ServiceMaster Brands in October 2020. Roark focuses on investing in the consumer and business services sectors, with a specialization in multi-location and franchised businesses. Since inception, affiliates of Roark have invested in 100 multi-location, franchised brands, which collectively generate $62 billion in annual system revenues from 66,000 locations in 50 states and 89 countries. Please visit www.roarkcapital.com to learn more.

It is the policy of ServiceMaster Brands, in accordance with all applicable laws, to recruit, hire, train, and promote persons in all job titles without regard to race, color, national origin, genetic information, religious beliefs, sex, gender identity, sexual orientation, age, marital status, pregnancy, disability, protected veteran status, or any other protected classifications, activities, or conditions as required by federal, state and local laws.
If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process at weacknowledge@servicemaster.com
California Applicants:
Background checks are required, and qualified applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Privacy Policy: https://www.servicemaster.com/california-applicant-privacy-notice/