SEO Content Writer - Digital Marketing Specialist (On-Site, Rawalpindi)

Company: ABS International - 16 Years in Business
Location: Rawalpindi, Pakistan (On-Site)
Job Type: Full-time
Schedule: Monday to Saturday, 10:00 AM - 6:00 PM PKT

Job Overview

Join ABS International, an established industry leader for over 16 years, as an SEO Content Writer. This on-site role in Rawalpindi is perfect for a creative and analytical professional passionate about content marketing, search engine optimization, and driving measurable growth. You will be responsible for developing data-driven content strategies, conducting keyword research, and creating high-ranking blog posts and web copy. We offer a competitive salary, comprehensive training in advanced SEO techniques, and a clear path for career advancement in a supportive, results-oriented environment.

Key Responsibilities

• Develop and execute comprehensive SEO content strategies to increase organic traffic and audience engagement.
• Write and optimize high-converting blog posts, website copy, and email campaigns.
• Conduct advanced keyword research using tools like Ahrefs and SEMrush to identify growth opportunities.
• Implement on-page SEO best practices, including meta tags, headers, and internal linking.
• Optimize existing content based on performance data from Google Analytics to improve search rankings.
• Collaborate with marketing and design teams to ensure content aligns with brand voice and campaign goals.
• Analyze content performance metrics and adjust strategies for continuous improvement.

Qualifications & Requirements

• 2+ years of professional experience in SEO writing, content writing, or digital marketing.
• A proven portfolio of SEO-optimized content that has improved search rankings or traffic.
• Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Moz) and CMS platforms like WordPress.
• Exceptional English writing and editing skills, with a strong grasp of grammar and storytelling.
• Ability to adapt writing style for different formats, audiences, and industries.
• Familiarity with AI writing tools to enhance content creation efficiency.
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Strong analytical skills to interpret data and make informed content decisions.

Compensation & Benefits

• Competitive Base Salary: Commensurate with experience and skills.
• Performance Bonuses: Incentives tied to achieving content performance KPIs.
• Professional Development: Sponsored SEO certification programs and skill enhancement workshops.
• Career Advancement: Clear progression path to Senior Content Manager and leadership roles.
• Supportive Work Environment: Collaborative team culture that values innovation and recognizes achievement.

Why Join ABS International?

• Impactful Work: Your content will directly influence business growth and digital presence.
• Career Growth: 80% of our leadership roles are filled through internal promotions.
• Skill Development: Regular training on the latest SEO trends, algorithm updates, and content marketing strategies.
• Established Company: Become part of a stable and trusted organization with 16 years of industry experience.

Job Type: Full-time

Work Location: In person