SEO & Digital Marketing

About WBM

WBM is a growing and innovative brand committed to delivering high-quality products and exceptional customer experiences. We are expanding our digital presence and seeking a results-oriented SEO & Digital Marketing Specialist to strengthen our online visibility, increase traffic, and drive revenue growth.

Position Overview

The SEO & Digital Marketing Specialist at WBM will be responsible for planning, executing, and optimizing digital marketing strategies to enhance brand awareness, generate qualified leads, and improve online sales performance. The ideal candidate is analytical, creative, and performance-driven.

Key ResponsibilitiesSearch Engine Optimization (SEO)

• Conduct in-depth keyword research using tools such as SEMrush, Ahrefs, and Google Keyword Planner
• Optimize website structure, product pages, and content for on-page SEO
• Perform technical SEO audits and implement improvements
• Develop and execute backlink acquisition strategies
• Monitor performance using Google Analytics and Google Search Console
• Improve organic rankings and search visibility

Paid Advertising & Campaign Management

• Plan, launch, and optimize PPC campaigns via Google Ads and Meta Ads Manager
• Manage paid search, display, and retargeting campaigns
• Monitor budgets, CPC, CPA, and ROAS
• Conduct A/B testing for ads and landing pages

Social Media & Content Marketing

• Develop and manage social media strategies across major platforms
• Coordinate content creation including blogs, product descriptions, and promotional campaigns
• Work with designers and content creators to ensure brand consistency
• Improve engagement and brand awareness

Analytics & Reporting

• Prepare weekly and monthly performance reports
• Track KPIs including organic traffic, conversion rates, and campaign ROI
• Identify growth opportunities and recommend optimization strategies

Required Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• 2–4 years of hands-on experience in SEO & Digital Marketing
• Strong understanding of technical and on-page SEO
• Experience managing PPC campaigns
• Proficiency in analytics and reporting tools
• Strong communication and analytical skills

Preferred Skills

• Experience with e-commerce platforms (Shopify, WooCommerce, etc.)
• Knowledge of conversion rate optimization (CRO)
• Basic understanding of HTML/CSS
• Google Ads Certification

Key Performance Indicators (KPIs)

• Growth in organic traffic
• Increase in keyword rankings
• Lead generation and sales growth
• Improved conversion rates
• Positive ROAS on paid campaigns

Job Type: Full-time

Pay: Rs45,000.00 - Rs50,000.00 per month

Work Location: In person