SEO Digital Marketing Specialist

This position offers the option of a hybrid work schedule, with three days working in the office and two days working remotely.

SEO Digital Marketing Specialist

Are you a creative and analytical marketer ready to take the next step in your career? Great West Casualty Company is seeking a SEO Digital Marketing Specialist to play a key role in driving our online presence and supporting our long-term growth.

In this role, you will be responsible for developing, implementing, and optimizing digital marketing strategies designed to increase website visibility, improve search engine rankings, and enhance user experience. You will lead our SEO initiatives, conduct keyword research, analyze website traffic, and ensure content is optimized for both users and search engines. Collaboration will be essential to your success—you will work closely with content creators, designers, developers, and product marketers to ensure our digital efforts are aligned and effective. Familiarity with emerging digital tools and technologies that enhance content discoverability will be valuable in this role.

Key Responsibilities:

• Lead SEO strategy to drive organic growth and strengthen website performance.
• Conduct keyword research and leverage analytics to optimize content and campaigns.
• Partner with cross-functional teams to ensure content is engaging, optimized, and user-focused.
• Monitor, measure, and report on digital performance, making data-driven recommendations.
• Utilize platforms such as HubSpot and other marketing tools to enhance campaign effectiveness.

Qualifications:

• Digital marketing experience (SEO focus preferred).
• Experience with HubSpot or similar marketing platforms.
• Strong written and verbal communication skills.
• Creative thinker with the ability to translate ideas into actionable strategies.

Your Future Starts Here: Benefits That Support Your Lifestyle

• Competitive Compensation
• Generous paid time off and paid company holiday schedule
• Medical, Dental, Vision, Life, Long-Term Disability, Company Match 401(k), HSA, FSA
• Paternal Leave, Adoption Assistance, Fertility and Family Planning Assistance, Pet Insurance, Retail Discount Programs
• Community volunteer opportunities
• Wellness programs, gym subsidies, and support for maintaining a healthy lifestyle
• Scholarships for dependents and tuition reimbursement to further your education
• Company paid continuing education and monetary awards for professional development
• Opportunities for a hybrid work schedule (three days in the office, two days remote)

Who we are:

For over 65 years, Great West Casualty Company has provided premier insurance products and services to thousands of truck drivers and trucking companies across America. We have offices located around the country, and over 1,200 professionals are proud to call us an employer of choice. We are dedicated to the success, happiness, and wellness of our employees. If you are looking for a company where your contributions are valued, your continued learning is financially supported, and customer service is a priority, we want to talk to you. Apply today and join one of America's largest insurers of trucking companies as we help keep the nation's economy moving forward one mile at a time.

Great People.

Great Careers.

Great West Casualty Company.

Great West Casualty Company is an Equal Opportunity Employer.