SEO Digital Marketing Specialist--Experienced Required

Job Overview
We’re looking for a proactive, results-driven Digital Marketing Specialist to help elevate the content and online presence of our clients. The ideal candidate is naturally curious and enjoys digging into data. Someone who can not only execute marketing strategies, but also tell the story behind the results through analytics.

In this role, you’ll bring your passion for digital marketing, content creation, and performance tracking to the table, helping attract and engage target audiences across multiple channels. Your ideas and insights will play a key role in strengthening each client’s digital footprint, building brand awareness, and driving measurable growth.

This is a great opportunity to be part of a fast-paced environment where story telling and data-driven thinking go hand in hand. We value people who take initiative, pay attention to the details, and are always looking to learn.

The right candidate is self-motivated, detail-oriented, and eager to stay ahead of the curve, whether that means exploring emerging strategies like AEO and GEO or refining proven approaches in SEO and website design.

THIS IS NOT A REMOTE POSITION. Please do not apply if you are not able to report to our Binghamton, NY location daily, Monday-Friday, 40 hours per week.

Duties

• Implement current best practices for SEO, including keyword research, on-page optimization, metadata, and internal linking.
• Stay informed about emerging trends in AI-powered search, content ranking, and discoverability (e.g., AEO, chat-based search, and structured data for AI tools).
• Optimize copy, landing pages, and blog content for both traditional search engines and AI search platforms.
• Conduct competitor, industry, and keyword research to support content strategy.
• Build, update, and finalize monthly performance reports – translating the data into clear, client-friendly narratives about campaign performance.
• Identify insights, trends, wins, and opportunities across channels.
• Google Ads Certification (or willingness to complete upon hire)
• Google Keyword Planner Experience (not required but beneficial).
• Use marketing and analytics tools to help monitor the success of campaigns.
• Conducting research on latest market trends and keywords.
• Performing ad-hoc analysis and research and summarizing the findings.
• Ability to conduct in-depth competitor and target audience research.
• Write clear, optimized web copy (landing pages, blogs, service pages).
• Edit and refine content for accuracy, readability, and SEO/AI discoverability.
• Perform minor image editing and resizing using Canva, Photoshop, or similar tools.

Qualifications

• Exceptional organization skills and ability to track multiple projects at once. Ensuring adherence to brand standards for all requests and projects.
• Strong analytical skills with the ability to translate data into insights
• Experience using analytics or reporting tools.
• Proficiency in WordPress; comfort navigating plugins, themes, and page builders.
• Excellent writing, editing, spelling, and grammar.
• Understanding of SEO fundamentals and enthusiasm for learning AI-driven search trends.
• Highly organized with the ability to manage multiple projects and deadlines.
• Strong attention to detail and quality control.
• Comfortable working in a fast-paced environment with shifting priorities.
• Experience with Google Ads, Google Keyword Planner, and Elementor is beneficial but not required.

Pay: $21.50 - $24.50 per hour

Benefits:

• 401(k)
• 401(k) matching
• Health savings account
• Paid time off

Experience:

• Digital marketing: 1 year (Required)

Ability to Commute:

• Binghamton, NY 13901 (Required)

Work Location: In person