SEO Executive

Job Overview
We are seeking a detail-oriented and results-driven SEO Executive to join our dynamic digital marketing team. The ideal candidate will have a strong understanding of search engine optimization strategies and techniques, with a proven ability to enhance website visibility and drive organic traffic. This role requires a blend of analytical skills, technical expertise, and creativity to optimize our online presence across various platforms.

Duties

• Conduct comprehensive keyword research to identify opportunities for content optimization and improved search rankings.
• Develop and implement effective SEO strategies that align with business goals, focusing on conversion optimization and e-commerce performance.
• Optimize website content, metadata, and HTML elements to enhance search engine visibility.
• Utilize SEO tools and web analytics platforms such as Google Analytics, Adobe Analytics, and Google Search Console to monitor performance metrics and derive actionable insights.
• Manage link building initiatives to improve domain authority and search rankings.
• Collaborate with content creators to ensure that all content is optimized for SEO best practices while maintaining high-quality standards.
• Oversee the implementation of tracking codes using Google Tag Manager for accurate data collection.
• Analyze competitor strategies and stay updated on industry trends to adapt SEO tactics accordingly.
• Support social media management efforts by integrating SEO strategies into social media campaigns.
• Work closely with web development teams to ensure that websites are optimized for both user experience and search engines, including proficiency in CSS and JavaScript.

Requirements

• Proven experience in SEO with a solid understanding of search engines and digital marketing principles.
• Proficiency in using various SEO tools (e.g., SEMrush, Moz) for analysis and reporting purposes.
• Strong knowledge of web analytics tools including Google Analytics and Adobe Analytics.
• Familiarity with content management systems (CMS), particularly WordPress, is essential.
• Experience in conversion optimization techniques that drive user engagement and sales growth.
• Understanding of HTML, CSS, JavaScript, and their impact on SEO performance is highly desirable.
• Ability to perform thorough web analytics assessments to inform strategy adjustments.
• Excellent communication skills with the ability to work collaboratively across teams.
• A proactive approach to problem-solving with strong attention to detail.

Job Type: Full-time

Pay: ₹58,004.96 - ₹400,000.00 per year

Work Location: In person