SEO Executive

Key Responsibilities

• Develop and execute successful SEO strategies across on-page, off-page, and technical SEO.
• Perform ongoing keyword research, discovery, and optimization for SEO and SMM
• Conduct SEO audits and provide actionable insights to improve site health and search engine rankings.
• Optimize content for search engines and user experience (including title tags, meta descriptions, header tags, and internal linking).
• Monitor, analyze, and report on website performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
• Collaborate with content writers to ensure SEO best practices are followed in content creation.
• Perform competitor analysis to identify gaps and opportunities in the SEO strategy.
• Stay updated with the latest trends and best practices in SEO and search engine algorithms.
• Manage link-building strategies to increase domain authority and website visibility.
• Work with web developers to ensure SEO-friendly design, site structure, and navigation.

Day-to-day Responsibilities

• Check and analyze website performance metrics (traffic, rankings, bounce rate, etc.).
• Perform daily keyword tracking and update rankings reports.
• Audit and fix technical SEO issues (broken links, crawl errors, site speed, mobile usability, etc.).
• Conduct on-page optimization for newly published content and existing web pages.
• Collaborate with content team to create SEO-optimized blog posts and web pages.
• Outreach to websites/blogs for backlink opportunities (guest posting, partnerships, etc.).
• Review and update internal linking structure for improved site navigation and SEO.
• Monitor Google Search Console for indexing issues or manual actions.
• Create weekly/monthly performance reports to assess SEO strategy effectiveness.
• Participate in digital marketing meetings to discuss strategy, performance, and improvements.

Job Type: Full-time

Pay: ₹11,000.00 - ₹25,000.00 per month

Work Location: In person