SEO Executive

We are looking for a technically skilled and strategically minded SEO Executive to join our extended digital team via an external partner. The ideal candidate will have a strong foundation in technical SEO, experience with enterprise CMS platforms (Magento, Adobe AEM), and a forward-thinking mindset to integrate AI-powered SEO practices. This is a hands-on, data-driven role with growing ownership over SEO governance, cross-functional alignment, and strategic delivery.

Key Responsibilities

Strategic & Ownership Layer

• Translate the global SEO roadmap into actionable local deliverables across multiple markets.
• Validate and challenge agency recommendations for technical soundness, efficiency, and alignment with company's SEO strategy.
• Ensure close collaboration with Paid Media, Content, and Analytics teams to drive holistic digital visibility.
• Act as a strategic partner to internal stakeholders, helping shape SEO priorities and execution plans.

Technical SEO & CMS Execution

• Execute technical SEO tasks including metadata optimization, schema markup, image alt text maintenance, and internal linking improvements.
• Manage small-scale SEO-related updates within Magento and Adobe AEM, ensuring accuracy and adherence to best practices.
• Conduct SEO audits using tools like Screaming Frog, SEMrush, and Google Search Console, and deliver actionable recommendations.

Governance & Standardization

• Define and maintain SEO standards (e.g., naming conventions, metadata templates, schema consistency, link governance).
• Support cross-market alignment and ensure consistency in reporting and implementation.
• Ensure compliance with brand guidelines, legal requirements, and digital governance policies.

AI-Optimized SEO (AIO) Integration

• Leverage AI-powered tools (e.g., Conductor, Similarweb) to identify keyword opportunities, content gaps, and technical issues at scale.
• Support programmatic SEO initiatives such as scalable landing pages and store locator content.
• Use AI to deliver predictive insights on visibility trends and adapt on-page strategies to evolving search engine behaviors (e.g., SGE).
• Stay informed on developments in AI search and generative SEO to future-proof BAT’s organic strategy.

Reporting & Analysis

• Monitor organic performance metrics and SEO health scores; contribute to dashboards using Power BI.
• Track KPIs such as organic traffic growth, share of search, and technical SEO compliance.
• Align SEO reporting with Workfront workflows and ensure visibility across teams.

Required Skills & Experience

• Minimum 3 years of experience in SEO, preferably with a focus on technical SEO and CMS-based implementations.
• Familiarity with Magento and Adobe AEM or similar enterprise CMS platforms.
• Strong analytical skills and attention to detail; comfortable with Excel, Power BI , and data interpretation.
• Proficiency in SEO tools such as Google Search Console , SEMRush , Screaming Frog , Google Analytics , and Conductor .
• Technical SEO aptitude : Early understanding of SEO principles and tools, with a focus on growing expertise in technical SEO.