SEO Executive

Open since 2018 , Smile Hair Clinic operates from a seven-story, stylishly designed, high-tech clinic building in Istanbul's financial district, staffed by over 150 trained staff. The quality and excellence of hair transplantation procedures are based on rigorous training procedures and the True™ Philosophy success criteria. Every Smile team member is a highly trained and proven expert.

We are looking for an "SEO Executive" to join our growing team.

QUALIFICATIONS

• Graduated from relevant departments of universities

• At least 7 years of digital marketing and SEO experience, preferably focused on agencies and healthcare sectors

• Advanced knowledge of technical and content SEO

• Able to effectively use tools such as Google Analytics 4, Search Console, SEMrush, Ahrefs, Screaming Frog

• Familiar with CMS systems such as Wordpress, knowledgeable about HTML and technical SEO principles

• Able to make data-based decisions, think analytically

• Strong written and verbal communication skills in English (English content production/auditing experience is an advantage)

• Prone to teamwork, proactive and open to development

JOB DESCRIPTION

• Creating and implementing short and long-term SEO strategies to increase organic traffic

• Conducting keyword analysis, competitor analysis, content gap analysis and SEO technical audits

• Improving the website's technical SEO infrastructure (page speed, mobile compatibility, indexing, etc.)

• Preparing SEO-compatible briefs for blog and page content, working in coordination with the content team and agencies

• Creating and implementing backlink strategies

• Preparing monthly and quarterly SEO performance reports (using tools such as Google Search Console, GA4, SEMrush, etc.)

• Working in coordination with agencies and guiding agencies when necessary

• Supporting patient acquisition processes with SEO contribution in the clinic-focused international health tourism competition