SEO Executive

Job Description :

An SEO Executive is responsible for improving a website's organic search visibility, driving traffic, and increasing conversions through on-page, off-page, and technical optimization. Key duties include keyword research, content optimization, competitor analysis, backlink building, and monitoring performance via tools like Google Analytics and Search Console.

key responsibilities of a SEO Executive :

• Keyword Research & Strategy :Conducting in-depth research to identify high-value, short-tail, and long-tail keywords to target.
• On-Page SEO :Optimizing website content, meta titles, meta descriptions, and header tags for improved ranking.
• Technical SEO : Identifying and resolving issues related to crawl errors, site speed, broken links, and site structure.
• Off-Page SEO & Link Building :Executing strategies to build high-quality backlinks and increase domain authority.
• Content Optimization :Collaborating with content teams to create SEO-friendly, valuable content.
• Reporting & Analytics :Tracking, analyzing, and reporting on website performance, traffic, and rankings using Google Analytics, Search Console, and SEO tools.
• Competitor Analysis :Analyzing competitor strategies to identify opportunities and stay ahead of industry trends.
• Conduct comprehensive keyword research to identify opportunities for organic growth.
• Develop and implement effective SEO strategies aligned with business objectives.
• Optimize website content, meta tags, URLs, internal linking, and images for better search engine visibility.
• Perform technical SEO audits to identify and resolve issues related to site speed, indexing, crawl errors, and mobile usability.
• Collaborate with content writers and marketing teams to create SEO-friendly content.
• Manage off-page SEO activities including link building, guest posting, and backlink analysis.
• Monitor website performance using tools such as Google Analytics and Google Search Console.
• Track keyword rankings, organic traffic, and conversion performance.
• Prepare regular SEO performance reports and provide data-driven recommendations.
• Conduct competitor analysis to identify new growth opportunities.

Stay updated with search engine algorithm changes and industry best practices.

Required Skills and Qualifications

• Experience :Proven experience as an SEO Executive, Specialist, or similar role.
• SEO Tools :Proficiency in SEO platforms like Google Analytics, Search Console, Ahrefs, SEMrush, or Screaming Frog.
• Technical Knowledge :Basic understanding of HTML, CSS, and website structure.
• Analytical Skills :Strong ability to interpret data and make data-driven decisions.
• Communication :Excellent written and verbal communication skills for content and reporting.

Qualifications

• Bachelor's degree in Marketing, Digital Media, or a related field.

Up-to-date knowledge of search engine algorithms and industry trends.

Job Types: Full-time, Permanent

Schedule: Day shift

Salary: ₹25,000.00 - ₹35,000.00 per month

Ability to commute/relocate:

Mohali, Punjab: Reliably commute or planning to relocate before starting work (Required)

Work Location : In person

Email ID : reetu.hr@cgcuniversity.in

Speak with the employer : 9875913163

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person