SEO Executive (Backlink Specialist)

Position OverviewWe are seeking a talented and proactive SEO Executive (Backlink Specialist) to join our marketing team. The ideal candidate will be responsible for developing and executing backlink strategies that improve search engine rankings, domain authority, and overall organic performance. You will work closely with the SEO and content teams to build powerful, relevant and safe backlinks that comply with industry best practices.Key Responsibilities

• Backlink Strategy & Execution
• Develop and implement effective backlink-building strategies aligned with SEO goals.
• Identify high-authority websites for outreach and link placement.
• Conduct competitor backlink analysis to uncover link opportunities.
• Perform regular backlink audits to ensure link quality and remove toxic links.
• Manage guest posting, directory submissions, and high-quality link placements.
• Build relationships with bloggers, publishers, and webmasters for long-term collaborations.

SEO Optimization & Analysis

• Collaborate with the content team to create link-worthy content.
• Monitor and report the performance of backlinks using tools such as Ahrefs, SEMrush, Moz, and Google Search Console.
• Ensure backlink strategies comply with Google’s guidelines (white-hat SEO).
• Analyze organic traffic trends and identify growth opportunities.
• Outreach & Communication
• Develop personalized outreach messages for link-building campaigns.
• Maintain a structured database of outreach efforts, responses, and link placements.
• Coordinate with external agencies or freelancers when necessary.

Requirements

• Bachelor’s degree in Marketing, IT, Business, or related field.
• 1–3 years of proven experience in SEO, with specialization in backlink-building.
• Strong understanding of off-page SEO, link-building strategies, and Google algorithms.
• Hands-on experience with SEO tools (Ahrefs, SEMrush, Moz, Majestic, GSC).
• Strong research, analytical, and communication skills.
• Ability to meet deadlines and manage multiple link-building projects at once.
• Knowledge of content marketing and outreach best practices.

Preferred Skills

• Experience in e-commerce or homeware industry is a plus.
• Familiarity with technical SEO basics.
• Creative thinking to develop innovative link-building ideas.

Office Timing : 1pm-10pm (Mon-Fri)

Address: 42 E/1 Ghalib Rd, Block E1 Block E 1 Gulberg III, Lahore

Job Type: Full-time

Pay: Rs60,000.00 - Rs70,000.00 per month

Work Location: In person