SEO Expert

Responsibilities

Strategy Development

• Design and execute comprehensive digital marketing strategies aligned with overall business goals.
• Identify market trends and insights to optimize campaign spend and performance using data-driven decisions.

Content Marketing

• Oversee creation and distribution of engaging content including blogs, videos, and infographics.
• Ensure all content is SEO-optimized and tailored for audience engagement and brand visibility.

SEO and SEM

• Improve organic rankings through keyword research, on-page optimization, link-building, and technical SEO.
• Plan and manage pay-per-click (PPC) campaigns across major search engines.

Social Media Management

• Develop, manage, and grow the company’s presence across platforms such as LinkedIn, Facebook, Instagram, and Twitter.
• Engage with followers, monitor trends, and implement strategies to enhance brand presence and community building.

Analytics and Reporting

• Utilize tools like Google Analytics, HubSpot, and others to track performance across all digital channels.
• Prepare, analyze, and present reports on campaign effectiveness, conversions, and ROI.

Team Leadership and Coordination

• Lead, guide, and mentor junior team members; collaborate with agencies and freelancers when required.
• Work closely with sales, product, and other departments to align marketing efforts with business needs.

Budget Management

• Allocate and manage the digital marketing budget effectively across platforms.
• Ensure cost-efficiency and maximize campaign ROI.

Required skills and qualifications

• Strong understanding of current digital marketing tools and strategies.
• Experience in running SEO/SMO, email, social media, Performance Marketing, Client Handling, Team Management
• Proficient with analytics and advertising platforms (Google Analytics, Ads Manager, etc.).
• Excellent communication, analytical, and project management skills.
• Bachelor's degree in Marketing, Business, Communications, or related field.

Job Type: Full-time

Pay: ₹10,000.00 - ₹30,000.00 per month

Benefits:

• Cell phone reimbursement
• Food provided
• Health insurance

Experience:

• SEO: 3 years (Required)

Work Location: In person