SEO Expert

Position: SEO Expert (Remote)

Experience Required: 2–3 Years Location: Remote Type: Full-time / Long-term

About the Role:

We’re looking for a results-driven SEO Expert who understands how to plan, implement, and manage comprehensive SEO campaigns for tools-based and service-based websites. The ideal person should have a proven record of boosting rankings, driving organic traffic, and improving overall website visibility through on-page, off-page, and technical SEO.

You’ll work directly with our content, design, and development teams to build strategies that align with our business goals and outperform competitors.

Key Responsibilities:

1. Research & Strategy Development

• Conduct deep keyword research and identify content gaps using tools like Ahrefs, SEMrush, or Moz.

• Analyze competitors’ SEO strategies, backlink profiles, and keyword rankings to create action plans.

• Develop a custom SEO roadmap aligned with website goals and audience intent.

• Stay updated with Google algorithm updates and implement best practices accordingly.

2. On-Page SEO

• Optimize meta titles, descriptions, headers (H1-H6), and internal linking.

• Ensure URL structures, site hierarchy, and content readability meet SEO standards.

• Perform content audits, identify duplicate or thin content, and recommend improvements.

• Implement schema markup, rich snippets, and structured data for better search appearance.

• Collaborate with the content team to optimize blogs, landing pages, and service pages for SEO.

3. Off-Page SEO

• Develop and manage link-building campaigns (guest posts, niche edits, resource links).

• Build high-quality backlinks from relevant and authoritative websites.

• Manage brand mentions, citations, and outreach efforts for better domain authority.

• Monitor backlink profiles and disavow toxic links when necessary.

4. Technical SEO

• Conduct site audits to identify technical issues affecting crawlability and indexability.

• Work on page speed optimization, mobile responsiveness, and core web vitals.

• Fix broken links, redirects, canonicalization, and duplicate content issues.

• Ensure XML sitemaps and robots.txt are properly configured.

• Collaborate with developers to improve technical performance and site health.

5. Reporting & Analysis

• Track keyword rankings, traffic, conversions, and user behavior through Google Analytics and Search Console.

• Prepare monthly SEO reports highlighting key metrics, improvements, and next-step strategies.

• Measure the ROI of SEO campaigns and identify opportunities for optimization.

Skills & Qualifications:

• 1–3 years of professional experience in SEO (preferably for tools-based or service-based sites)

• Deep understanding of Google’s search algorithms and ranking factors

• Proficiency in SEO tools: Ahrefs, SEMrush, Moz, Screaming Frog, Google Analytics, Search Console

• Strong analytical skills and data-driven mindset

• Experience working with WordPress, Shopify, or custom CMS platforms

• Ability to plan and execute end-to-end SEO campaigns independently

Bonus Skills (Not Required but Preferred):

• Experience with SaaS, B2B, or international SEO

• Knowledge of content marketing and conversion rate optimization (CRO)

• Basic familiarity with HTML, CSS, and JavaScript for technical SEO improvements

Job Type: Full-time

Pay: Rs40,000.00 - Rs50,000.00 per month

Work Location: Remote