SEO Expert (AEO, GEO & Advanced SEO Specialist)

SEO Expert (AEO, GEO & AI Search Optimization Specialist)Position Overview

We are seeking a highly skilled and results-oriented SEO Expert to join our growing digital marketing team. The ideal candidate will have extensive experience in Search Engine Optimization (SEO), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI-driven search strategies.

This role requires a strategic thinker who can develop, implement, and manage comprehensive SEO campaigns to improve organic visibility, search rankings, website traffic, lead generation, and overall digital presence across traditional search engines and emerging AI-powered search platforms.

Key ResponsibilitiesSearch Engine Optimization (SEO)

• Develop and execute comprehensive SEO strategies to increase organic traffic, keyword rankings, and domain authority.
• Perform detailed keyword research, search intent analysis, and competitor benchmarking.
• Conduct technical SEO audits and implement recommendations to improve crawlability, indexing, site architecture, and Core Web Vitals.
• Optimize website structure, URL hierarchy, internal linking, schema markup, and metadata.
• Monitor and resolve indexing, crawling, and performance issues.

Answer Engine Optimization (AEO)

• Optimize content for featured snippets, People Also Ask (PAA) sections, voice search, and zero-click searches.
• Develop structured content strategies that improve visibility in answer engines and conversational search platforms.
• Implement schema markup and structured data to enhance search engine understanding and content discoverability.

Generative Engine Optimization (GEO)

• Develop GEO strategies to improve visibility across AI-powered search engines and generative platforms.
• Optimize website content for AI-generated search results and large language model (LLM) recommendations.
• Analyze AI search trends and adapt content strategies to maximize brand visibility within generative search environments.

Content & On-Page Optimization

• Collaborate with content writers and marketing teams to create SEO-friendly content.
• Optimize landing pages, blogs, service pages, and website content for targeted keywords and user intent.
• Develop content briefs, topic clusters, and content calendars aligned with SEO objectives.
• Ensure content follows E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) principles.

Off-Page SEO & Link Building

• Design and execute white-hat link-building campaigns.
• Conduct outreach campaigns to acquire high-quality backlinks from authoritative websites.
• Monitor backlink profiles and manage toxic link removal when necessary.
• Build digital PR and authority-building strategies.

Analytics & Reporting

• Track SEO performance using Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog, and other industry tools.
• Monitor keyword rankings, traffic trends, conversions, and engagement metrics.
• Generate monthly SEO reports and present actionable insights to management.
• Measure ROI and identify growth opportunities through data-driven analysis.

Research & Innovation

• Stay updated with Google's algorithm updates, AI search advancements, and emerging SEO technologies.
• Research competitor strategies and identify opportunities for market growth.
• Test and implement innovative SEO techniques to maintain a competitive advantage.

Requirements

• Bachelor's Degree (Graduation Mandatory).
• Minimum 3–5 years of proven experience in SEO and digital marketing.
• Strong expertise in Technical SEO, On-Page SEO, and Off-Page SEO.
• Hands-on experience with AEO and GEO implementation.
• Proficiency in:
• Google Analytics (GA4)
• Google Search Console
• Ahrefs
• SEMrush
• Moz
• Screaming Frog
• Keyword Research Tools
• Strong understanding of:
• Search Engine Algorithms
• Core Web Vitals
• Schema Markup
• Structured Data
• E-E-A-T Principles
• AI Search Optimization
• Excellent analytical, reporting, and problem-solving abilities.
• Strong communication and project management skills.
• Ability to manage multiple projects and meet deadlines independently.

Preferred Qualifications

• Experience with Local SEO and International SEO campaigns.
• Knowledge of WordPress, Shopify, and CMS platforms.
• Basic understanding of HTML, CSS, and JavaScript.
• Experience with SEO content strategy and SEO copywriting.
• Familiarity with AI tools and emerging search technologies.
• Experience managing SEO for SaaS, eCommerce, Healthcare, or Service-Based businesses.

Job Details

Position: SEO Expert (AEO, GEO & AI Search Optimization Specialist)

Employment Type: Full-Time

Experience Required: 3–5 Years Minimum

Education: Bachelor's Degree Required

Shift Timings: 6:00 PM – 3:00 AM

Office Location: PECHS, Karachi

Salary: Market Competitive (Based on Experience & Skills)

Why Join Us?

• Opportunity to work with cutting-edge SEO and AI search technologies.
• Career growth and professional development opportunities.
• Collaborative and innovative work environment.
• Performance-based incentives and recognition programs.

Pay: Rs90,000.00 - Rs130,000.00 per month

Work Location: In person