SEO Expert / Search Engine Optimization Specialist

We are seeking a results-driven SEO Expert to join our team. The ideal candidate will be responsible for improving website rankings, increasing organic traffic, and implementing effective search engine optimization strategies. The candidate should have strong knowledge of on-page SEO, off-page SEO, technical SEO, keyword research, and website analytics.

Key Responsibilities:

• Conduct keyword research and competitor analysis to identify growth opportunities.
• Optimize website content, meta tags, headings, and internal linking structures.
• Perform technical SEO audits and resolve indexing, crawling, and performance issues.
• Develop and execute link-building strategies to improve domain authority.
• Monitor website performance using Google Analytics, Google Search Console, and other SEO tools.
• Track keyword rankings, organic traffic, and conversion metrics.
• Collaborate with content writers, developers, and marketing teams to ensure SEO best practices are implemented.
• Create and maintain XML sitemaps, robots.txt files, and schema markup.
• Stay updated with search engine algorithm changes and industry trends.
• Prepare regular SEO performance reports and provide recommendations for improvement.

Requirements:

• Proven experience as an SEO Expert or SEO Specialist.
• Strong understanding of on-page, off-page, local, and technical SEO.
• Experience with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and Screaming Frog.
• Knowledge of HTML, CSS, WordPress, and website optimization techniques.
• Excellent analytical, problem-solving, and communication skills.
• Ability to manage multiple projects and meet deadlines.

Preferred Qualifications:

• Bachelor's degree in Marketing, Information Technology, Computer Science, or a related field.
• SEO certifications and digital marketing experience are a plus.

Benefits:

• Competitive salary package.
• Professional growth and career development opportunities.
• Collaborative and innovative work environment.
• Opportunity to work on diverse projects and industries.

Job Type: Full-Time
Experience Required: 2+ Years in SEO
Location: On-Site (Rawalpindi)
Industry: Digital Marketing / Information Technology (IT)

Pay: Rs30,000.00 - Rs70,000.00 per month

Work Location: In person