SEO Expert (Technical & Content)

Role Purpose

Own organic growth across A1J.com’s ecosystem (a1jewellers.com, a1 mint.com, marketplace sub-stores, The Sunaar, YouTube). You will lead technical audits, content strategy, and on-page optimisation to increase qualified traffic and revenue in a dynamic-pricing jewellery environment.

Key Responsibilities

• Run full technical audits: crawlability, indexation, Core Web Vitals, schema, redirects, hreflang, canonical strategy, robots, XML sitemaps.
• Build keyword universe and content map for 22ct jewellery (rings, chains, bangles, necklace sets, pre-owned, bullion).
• Deliver on-page optimisation at scale (meta, internal linking, headings, PDP copy frameworks) and collaborate on CRO with Design/Dev.
• Implement and QA structured data (Product, Organisation, FAQ, VideoObject, Review).
• Own GA4/GSC insights; define organic KPIs and dashboards.
• Coordinate digital PR/backlink outreach aligned to brand values and seasonal calendars (Eid/Diwali/editorial features).
• Partner with Dev on SEO-safe releases (pagination, filters/facets, JavaScript rendering, Varnish/caching implications, dynamic pricing).
• Align YouTube SEO (titles, descriptions, chapters, thumbnails) with site content.

Essential Skills & Experience

• Must hold at least a Bachelor’s degree in Marketing, or a related field.
• 4+ years of hands-on SEO in e-commerce at scale.
• Strong technical SEO (CWV, log-file insights, JS SEO) and on-page/content strategy.
• Proficiency with GSC, GA4, Ahrefs/SEMrush, Screaming Frog, Looker/Data Studio.
• Experience collaborating with developers (tickets/specs, staging QA).
• Evidence of moving the needle on traffic, rankings, and revenue.

Nice to Have

• Experience with marketplaces or multi-store architectures.
• Familiarity with Laravel/WordPress stacks and tag management (GTM vs gtag).
• Knowledge of international SEO and localised campaigns.

Success Metrics (First 90 Days)

• Technical debt register with prioritised backlog and fixes in flight.
• +20–30% non-brand organic sessions on priority categories (baseline dependent).
• Improved CWV pass rates and index coverage; reduction in duplicate/faceted indexation.

How to Apply

Send CV, 2 case studies with before/after metrics, and a sample audit outline to hr@a1jewellers.com with subject: SEO Expert – A1J.

Job Type: Full-time

Work Location: In person