SEO Lead

Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.

Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.

Besides its SaaS business, Circles operates three other distinct businesses:

• Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles’ SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.
• Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.
• Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.
  
  

Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.

SEO Lead is responsible for managing and implementing comprehensive SEO and Generative Engine Optimization (GEO) strategies, and ensuring client satisfaction. This role combines leadership, technical expertise in traditional and AI-powered search, and client management.

Key Responsibilities

• Develop and implement on-page and off-page SEO strategies for our clients
• Stay current with and share Ecommerce and generic SEO trends and algorithm updates
• Conduct website audits and derive action steps for SEO clients based on audit results
• Own backlinking processes and ensure guest post hygiene
• Optimize content for AI-powered search engines and generative AI platforms (ChatGPT, Perplexity, Google AI Overviews, Claude and Grok etc.)
• Develop citation-worthy content strategies to increase brand visibility in AI-generated responses
• Monitor and analyze brand presence in generative AI answers and establish GEO performance metrics
• Stay current with generative AI model updates and adapt optimization strategies accordingly
• Own the Organic KPIs and targets every month
• Conduct performance reviews and set objectives in conjunction with Head of Performance Marketing
• Oversee onboarding and training of new team members
• Responsible for ensuring team members to achieve individual and team KPI’s as determined with DMM
• Perform keyword research on a regular basis
• Develop keyword plans through conducting keyword research on a regular basis to generate content ideas and optimize existing content
• Plan and oversee the entire website architecture, restructuring page hierarchy where necessary
• Optimise web pages such as the homepage, landing pages, blog posts, product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings
• Write SEO optimised content
• Manage SEO-related assets, tools/platforms including Google My Business, Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs, Semrush, Majestic, Screaming Frog,
• Identify and close content gaps between company website and competitor content
• Conduct regular technical SEO audits and work with the web development team to fix technical website issues (e.g. slow page load speeds, page crawl errors, and duplicate content) that may negatively impact organic search rankings
• Conduct full-scale SEO audit (technical, on-page, and off-page) on both mobile and desktop website versions to provide recommendations for improvement in key areas such as keyword optimization on meta tags and images, content quality, and link building
• Execute link building campaigns through the creation and promotion of linkable assets, outreach, and submission-based link building
• Integrate on-page and off-page SEO (link building) with content marketing, social media marketing, and digital PR initiatives
• Implement local and international SEO techniques across local (Google My Business listings) and international websites
• Regularly track and monitor new and existing keyword ranking positions and devise integrated marketing strategies to increase organic search rankings
• Measure key SEO metrics such as organic traffic, ranking positions, domain authority, conversion and conversion rates, engagement metrics such as dwell time and organic return visits and provide recommendations for improvement
• Perform competitive analysis to benchmark current SEO performance against competitors and devise strategies to surpass competitors
• Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices
  
  

Performance And Reporting

• Develop and maintain monthly performance organic reports with all necessary KPIs
• Monitor team level performance metrics and keep DMM appraised weekly of campaign performance, status, and issues that need to be addressed.
• Ensure quality assurance and timely delivery of work
  
  

Process Improvement

• Develop efficient SEO/GEO workflows and processes
• Identify opportunities for automation and tool integration
  
  

Key Requirements

• At least 4-5 years of SEO experience, with at least 2 years in a team-lead or managerial role
• Strong expertise in on-page, off-page, and technical SEO, including audits and backlink strategies
• Working knowledge of Generative Engine Optimization (GEO) and AI-powered search platforms (e.g. Google AI Overviews, ChatGPT, Perplexity, Claude)
• Experience managing multiple client accounts and collaborating with sales, client servicing, and creative teams
• Proficient in SEO and analytics tools such as Google Analytics, Search Console, Ahrefs, SEMrush specially and Screaming Frog etc
• Strong communication, reporting, and stakeholder management skills
  
  

Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.

Data Protection and Privacy Statement

By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent to Circles’ Candidate Data Protection and Privacy Policy. You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect our ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy.

To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.

Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.