SEO Lead

Job Description

Job Details

Designation : Team Lead SEO

Location : Ahmedabad

Reporting To : CEO

Key Responsibilities:

Digital Strategy Development:

• Develop and implement effective digital marketing strategies aligned with company goals and objectives.
• Identify emerging trends, technologies, and opportunities to stay ahead in the digital landscape.

Paid Advertising:

• Oversee and optimize paid advertising campaigns across various platforms (e.g., Google Ads, social media advertising) to maximize ROI.
• Analyze campaign performance data to refine strategies and drive improvements.

SEO and Content Strategy:

• Develop and execute SEO strategies to improve organic search rankings and drive targeted traffic.
• Execute technical SEO best practices, including site speed optimization, mobile responsiveness, and XML sitemap creation.
• Plan and Execute link-building efforts to increase the website's domain authority and enhance search rankings.
• Collaborate with content teams to create high-quality, SEO-optimized content that aligns with marketing objectives.

Email Marketing:

• Plan and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.
• Implement strategies to grow and engage the email subscriber base.

Social Media Management:

• Manage and enhance the company's social media presence across multiple platforms.
• Develop and execute social media campaigns to increase brand awareness and engagement.

Data Analysis and Reporting:

• Utilize data analytics tools to track, measure, and report on key performance metrics.
• Provide regular reports and insights to the management team to inform decision-making.

Website Management:

• Oversee website performance and user experience, working with web development teams to implement improvements.
• Ensure website content is up-to-date and aligns with marketing goals.

Stay Updated on SEO Trends:

• Stay abreast of the latest SEO trends, algorithm updates, and industry best practices to continually improve strategies.

Key Result Areas

• Effective Branding activities
• Efficient ranking of website
• Lead Generation Strategies in alignment with Business Plan across all geographies
• Branding, Corporate Communication & Social Media Management
• Result Orientation

Key Performance Indicators

• Effective Leads
• Company Recognition as Brand

Requirements:

• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
• Proven experience in digital marketing, including successful management of digital campaigns.
• In-depth knowledge of digital marketing channels, strategies, and tools.
• Strong time management skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Exceptional communication and presentation skills.
• Proficiency in digital marketing software and analytics tools.
• Creative thinking and problem-solving abilities.
• Results-oriented and a commitment to achieving objectives.

Desirable Skills

• Excellent Communications
• Proactive & Positive Attitude
• Time Management
• Multitasking
• Project Management
• Convincing & Presentation skills

Behavioral Characteristics

• Inspire, high energy, passionate, motivate others, and engage their commitment
• Collaborative approach for Team Building
• Cooperative, collaborative decision-making
• Extroverted, warm, enthusiastic, empathetic
• Go getter & sense of business acquisition
• Leadership based on ability to motivate others

Job Type: Full-time

Pay: ₹60,000.00 - ₹70,000.00 per month

Work Location: In person