SEO Lead

POSITION OVERVIEW

We’re looking for an SEO Lead to join the D2C growth team in Bangalore. The ideal candidate will own organic traffic growth end-to-end combining hands-on execution with strategic thinking to build SEO into a high-impact acquisition channel. This role involves in-house execution, agency coordination, content requirement generation, and performance analysis, working directly with the Growth Lead on strategic direction.

RESPONSIBILITIES

Organic Traffic Growth

• Own the organic traffic number target 20x current baseline over 18 months
• Build and execute the keyword strategy across product, category, and informational pages
• Identify and prioritize high-intent, commercially viable keyword clusters for menswear
• Drive ranking improvements across head terms and long-tail opportunities

Technical SEO & Site Health

• Audit and maintain technical SEO health: crawlability, indexation, site speed, schema markup, canonicalization
• Manage SEO considerations during and post Shopify migration redirects, URL structure, indexation integrity
• Coordinate with the Tech team on implementation of technical fixes and platform-level SEO requirements

Content Coordination

• Generate content briefs and requirements based on keyword gaps and search intent mapping
• Coordinate with the Content team to ensure SEO requirements are integrated into the editorial calendar
• Own on-page optimization: meta tags, internal linking architecture, content structure, heading hierarchy

Agency Management

• Manage SEO agency relationship: brief, review deliverables, hold accountable to timelines and outcomes
• Translate agency recommendations into actionable internal tasks with clear ownership
• Evaluate agency performance and recommend continuation, scope changes, or replacement

Analysis & Insights

• Build and maintain SEO dashboards: traffic, rankings, CTR, indexed pages, backlink health
• Generate weekly/monthly performance reports with clear insights and recommended actions
• Conduct competitive SEO analysis identify gaps and opportunities vs. key menswear competitors
• Connect SEO performance to business metrics: contribution to revenue, CAC impact, channel mix shift

REQUIREMENTS

Must Have

• 2–5 years in SEO with at least 1 year in e-commerce (D2C or marketplace)
• Demonstrated organic traffic growth show us the before/after with your contribution clearly defined
• Proficiency with SEO tools: Google Search Console, GA4, Ahrefs/SEMrush, Screaming Frog
• Strong grasp of technical SEO: site architecture, crawl optimization, schema, Core Web Vitals
• Experience managing or coordinating with external SEO agencies
• Ability to work independently take strategic direction and execute without daily oversight

Strong Preference

• Experience with Shopify SEO understands platform constraints and workarounds
• Experience with large-catalog SEO (1,000+ product pages)
• Familiarity with fashion/apparel search behavior and seasonal keyword dynamics
• Basic understanding of content production workflows — can write a brief that a writer can execute without back-and-forth.

WHAT THIS ROLE IS NOT

• Not a content writer role you generate briefs and requirements, you don’t write 2,000-word articles
• Not a reporting-only role insights must lead to action, not just dashboards
• Not an agency-dependent role you own the outcome regardless of what the agency delivers
• Not a siloed function SEO and connects to CRM, Merchandising, and Performance Marketing

Interested candidates can share cv at vbhuti@smgroup.work marking cc team.hiringdesk@gmail.com or call +91 8850220484

Job Type: Full-time

Pay: ₹45,000.00 - ₹50,000.00 per month

Benefits:

• Provident Fund

Application Question(s):

• What is your current ctc, expectation and notice period? *
• Do you carry experience into Retail Brand?

Work Location: In person