SEO Manager

Job Overview

Claws Group is looking for a performance-focused SEO Executive to own and execute our organic search strategy across multiple web properties. This role will play a critical part in improving visibility, driving high-quality organic traffic and generating leads through strategic on-page, off-page, and technical SEO initiatives. The ideal candidate has a solid foundation in SEO best practices, a data-driven mindset, and experience working across content, tech and marketing teams.

Key Responsibilities: SEO Strategy & Implementation

● Develop and implement effective SEO strategies to increase organic rankings, traffic, and conversions.

● Conduct comprehensive keyword research to guide content teams and identify new opportunities.

● Optimize website content, landing pages, product descriptions, and metadata using best-practice on-page SEO techniques.

● Manage and optimize internal linking structure for better crawlability and user experience.

● Create and maintain an SEO roadmap and content calendar in collaboration with marketing and product teams.

Technical SEO & Site Health

● Perform regular technical audits using tools like Screaming Frog, SEMrush, Ahrefs, Google Search Console, and GA4.

● Work closely with developers to implement SEO enhancements including schema markup, page speed improvements, and mobile responsiveness.

● Monitor crawl errors, broken links, redirects, and indexation issues and work with relevant teams for resolution.

● Lead the implementation of Core Web Vitals and site performance enhancements.

Off-Page SEO & Backlink Strategy

● Build and maintain a clean, high-quality backlink profile through outreach, partnerships, and content amplification strategies.

● Conduct competitive backlink analysis and identify opportunities for link acquisition.

● Track and disavow toxic links, ensuring site credibility and domain health.

Analytics, Reporting & Continuous Optimization

● Track keyword rankings, traffic trends, bounce rates, and conversions using SEO and analytics tools.

● Prepare weekly and monthly SEO performance reports highlighting KPIs (Traffic, Leads, CTR, Ranking Positions, Bounce Rate, etc.).

● Use insights from GA4, Search Console, and heatmaps to improve user engagement and SEO effectiveness.

● Stay up-to-date with algorithm changes, SEO trends, and industry updates to maintain performance.

Good to Have

● Experience with local SEO strategies, especially in USA/UK markets.

● Knowledge of SEO for large websites or marketplaces (1000+ pages).

● Experience with tools like Surfer SEO, Clearscope, or MarketMuse.

● Understanding of how SEO integrates with paid search and CRO.

Skills & Qualifications

● 5+ years of hands-on SEO experience (ideally in lead gen or transactional websites).

● Proficiency in tools such as SE Ranking, Ahrefs, SEMrush, Screaming Frog, Google Analytics 4, Google Search Console and Tag Manager.

● Strong understanding of HTML/CSS basics, structured data/schema, and technical SEO.

● Excellent analytical skills and attention to detail.

● Strong project management and collaboration skills.

Job Type: Full-time

Pay: Rs60,000.00 - Rs90,000.00 per month

Work Location: In person