SEO Manager

As an elite digital growth platform for mid-market companies, Acadia strives to create opportunity, meaning, and connection for the communities we serve. Our comprehensive approach to SEO establishes a robust online presence, fuels growth, and forges lasting connections with the target audience.

As the SEO Manager at Acadia, you will be a strategic leader responsible for driving clients' success through expertly crafted and executed SEO plans. By staying on the forefront of industry advancements and continuously seeking opportunities for improvement, you will establish a robust online presence and foster meaningful connections with target audiences. Your role includes managing both client relationships and internal teams, effectively communicating and coordinating efforts to drive growth. With a curious, courageous, and results-driven approach, you will inspire and guide colleagues to new heights in their understanding of SEO.

Strong problem-solving and persuasive communication skills, as well as a passion for learning, are essential in this role. Along with a commitment to your personal and professional growth you will develop compelling presentations hone your leadership skills.

What You’ll Do

• Lead the day-to-day management of assigned clients as their SEO subject matter expert, proactively advocating for their programs and driving progress
• Oversee research, analysis, and insights of assigned accounts, communicating clear requirements and ensuring reporting aligns with client objectives
• Directly manage team members, setting expectations and reviewing both their performance and deliverables
• Conduct comprehensive content, technical, and reputation audits using a suite of tools and transform insights into actionable recommendations for clients
• Provide expert guidance and consultation during site designs, redesigns, and migrations to ensure adherence to SEO best practices
• Identify emerging opportunities and proactively surface recommendations to clients and the department through compelling presentations
• When needed, lead client calls, communicate channel performance and industry updates, and follow up on critical discussion points and next steps
• Manage key vendor (client and Acadia third party tools) relationships for assigned accounts, ensuring effective utilization of tools like Rio, Yext, Stat, and Semrush
• Provide best practice SEO recommendations for site content, page templates, and other assets such as videos, and monitor progress for performance and anomalies
• Collaborate effectively with cross-functional teams including SEO Analysts, Copywriters, other Managers, Directors and Account Services
• Contribute to SEO thought leadership through news bites, points of view, internal projects, internal training videos, and attending vendor meetings
• Play a key role in new business initiatives and contribute significantly to the growth of the department

What You’ll Bring

• Curiosity: An inquisitive mindset and passion for learning about Acadia and our clients' businesses and how SEO can help them.
• Candor: Willingness to have challenging conversations, holding yourself and others accountable, and make tough decisions for the benefit of clients and team.
• Can-do: Openness to experimentation, continuous learning, and maintaining a positive outlook.
• Community: Be a collaborative team player who values contributing to the growth and success of both their clients and stakeholders within Acadia, contributing to the sense of camaraderie and team unity.
• 5+ years of direct SEO experience, including content strategy and web development (understanding basic HTML, JavaScript, CSS).
• Strong self-management skills, but with the humility to ask for help when needed.
• Excellent written, verbal, and presentation skills.
• Proficiency in web analytics tools (e.g. Google Analytics, Google Search Console) and intermediate Microsoft Excel / Google Sheets skills.
• Proficient knowledge of SEO tools (e.g. Screaming Frog, Semrush, Stat) and the ability to use data to make compelling arguments.