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An SEO manager develops and implements strategies to improve a website's search engine rankings and organic traffic. Key responsibilities include keyword research, on-page and off-page optimization (like link-building), technical site audits, and data analysis to track performance against KPIs. This role requires cross-functional collaboration with content, web development, and other marketing teams to align all efforts with business goals.

Core responsibilities

  • Strategy and execution: Develop and implement comprehensive SEO strategies to increase visibility, rankings, and traffic.
  • Keyword research: Conduct extensive keyword research to guide content creation and optimization efforts.
  • On-page and off-page optimization: Oversee and manage both on-page (content, meta tags, site structure) and off-page (link-building) optimization projects.
  • Technical SEO: Identify and recommend solutions for technical issues affecting site performance, speed, and crawlability.
  • Content collaboration: Work with content teams to ensure content is search-friendly and aligned with SEO goals.
  • Performance analysis: Analyze website data, monitor key performance indicators (KPIs) like traffic and rankings, and report on results.
  • Team and project management: Manage SEO specialists, lead projects, and collaborate with other departments like marketing, design, and development.

Key skills and requirements

  • Technical proficiency: Strong understanding of SEO best practices, search engine algorithms, and SEO tools.
  • Analytical skills: Ability to analyze data, interpret performance metrics, and use insights to refine strategies.
  • Strategic thinking: Ability to see the big picture and align SEO efforts with broader business and marketing objectives.
  • Collaboration: Excellent communication and collaboration skills to work effectively with different teams.
  • Continuous learning: A commitment to staying up-to-date with the constantly evolving SEO and digital marketing landscape.

Job Type: Full-time

Pay: ₹30,000.00 - ₹45,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Paid time off

Work Location: In person

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